Economy

33. NCHS_Managing Challenges of Digitalised Economy - Bi Ru Ng.mp4

HOW EFFECTIVELY HAVE COUNTRIES MANAGED THE CHALLENGES IN A DIGITALISED ECONOMY?

Nan Chiau High School (Singapore)

Amazon, Taobao, Alibaba and Shopee – these are what most of us think of when we are thinking of making a convenient and affordable purchase. This wave of digitalisation is indeed dominating the business and economic landscape around the world. Its pace and impacts are further magnified in the current context of Covid-19 pandemic as businesses and governments leverage on technology to remain competitive and relevant. Therefore, our group is interested to find out exactly how countries, businesses and individuals around the world are responding to the rapid pace of economic digitalisation. We would like to also find out if more can be done for the various stakeholders and propose solutions to better leverage on these opportunities and not get left behind.

66. TJC_Project Leilong - Erin Joy.mp4

PROJECT LEILONG: A STUDY ON THE EFFECTIVENESS OF BARGAINING AS A MARKETING STRATEGY

Temasek Junior College (Singapore)

Bargaining is a largely prevalent practice in our Asian societies, and we often see it, especially in casual settings such as our “pasar malam” or the usual wet markets. Today, bargaining has re-emerged in the e-commerce world - from bargaining on Carousell to Facebook Live. Given the enduring nature of bargaining in transactions, we are interested to find out the efficacy of bargaining from a firm perspective.

In our project, we will explore how customer loyalty, satisfaction and transactional utility are involved in bargaining. We aim to investigate how bargaining, as a sales and marketing strategy, affects the likelihood of closing deals through a series of experiments.

3. CVAHS_Start-up Trend - Hà anh Vũ.mp4

STARTUP TREND: A PROMISING PATH FOR THE ECONOMY

Trường THPT Chu Văn An (Vietnam)

Since the outbreak of COVID-19 in 2020, Vietnam’s economy has been adversely impacted. The lockdown measures implemented in response to the spread of coronavirus threaten the existence of many enterprises. Amid this recession, startups emerge as a viable resolution to the situation. This project aims to promote the startup trend in Vietnam and hypothesize paths for innovative startups in the hope of rehabilitating the economy.

In an attempt to gain deeper and more realistic insights into the issue, multifarious methods are associated, such as research, survey, and interview.

The students carried out this project in order to emphasize the need to take account of entrepreneurship as an adaptive remedy. Specifically, it discusses the merits and demerits of the model of startup, followed by some possible ways to extend the advantages and minimize the downsides with a view to utilizing the current market in Vietnam.

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