KEYNOTE PANEL DISCUSSION
PANELISTS' BIO

Joelle Chen Simin

Sustainability Director
Lendlease Corporation

Joelle leads the implementation of Lendlease’s sustainability strategy through leveraging technical capabilities, organisational best practices and external partnerships to deliver its Mission Zero and social value targets.

She is a trained architect and draws on ~18 years of experience in stakeholder engagement and ecosystem development in sustainable built environment and smart cities. She was the first Asia Pacific Head for World Green Building Council (WorldGBC), spearheading net zero carbon and healthier buildings in the region. Her time at WorldGBC saw 25% more APAC Green Building Councils commit to net zero transformation in their countries.

Joelle previously headed the Smart Sustainable Cities team at the Singapore Economic Development Board, driving public-private partnerships through innovation platforms i.e. “Living Labs” such as NTU EcoCampus, HDB Smart Hub and many more.

She holds a Masters in Architecture from the National University of Singapore, and a MBA from the Singapore Management University.

Isabel Lee

Co-Founder of
An Acai Affair and Sweet Cheeks

Isabel Lee is one of the two co-founders of An Acai Affair, Singapore’s largest acai speciality brand with 13 outlets islandwide.

She founded An Acai Affair in 2016 together with Anna Ng, when they were both SMU undergraduates. An Açaí Affair was founded with the aim of raising awareness about açaí and its many health benefits, and to make it more affordable and accessible to the masses.

Read more and about Isabel as an ex-Saint here. And here on how Isabel Lee grew her acai business despite risky decisions

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