Tristen Hudson

Keep ‘em Smiling: American Efforts to Support Soldier Morale in World War One

The first World War brought, among other things, an unprecedented level of military mobilization for the United States. With a 1920 population of about 106,000,000 and a mobilization of roughly 4,000,000 troops, almost four percent of the population went to war. Unlike in previous wars that the United States was involved in, most Americans would have either known or known of someone who was sent to fight in Europe. To the average American in 1916-1918, the soldier no longer represented an abstract category but instead a person or number of people that one can name and whose face one can picture. This is especially true given the prevalent conscription during World War One, something that the United States had not seen prior to 1917. It is in this context that Americans became, on a large scale, much more concerned with the overall wellbeing of its soldiers.

Before World War One, soldiers were largely left to their own devices, having to suffer a strict and monotonous life on their base which was only to be broken by the horrors of combat. If they wanted some form of entertainment, they would have to seek it out themselves, which they would often find in less-than-productive places. During World War One, however, Americans made efforts to provide soldiers with comfort and the opportunity for wholesome entertainment. Two materials from the West Virginia and Regional History Center Archive detail two such efforts.

First, is a magazine article by American vaudeville performer Elsie Janis titled, "Oh, for a Young Chateau! My Six Months in France with the A.E.F.” which appeared in the January 1919 edition of Hearst's magazine. The collection in which this magazine is housed came into the archive's possession through Clyde Cale. The article is split between page 21 and page 62 of the magazine, with the bulk of the text appearing on page 21, and both sections featuring pictures of Ms. Janis in France.

The first picture, on page 21 (left), shows her smiling over her shoulder at the camera while standing on a wooden platform, surrounded by military personnel.

In the second photo, on page 62 (above), Ms. Janis is seated on a machine gun nest, right next to the opening. Underneath the photo is a quote from her that appears in the article: "The only theater I was interested in was the theater of war."

Ms. Janis's love and appreciation for the United States military is evident throughout the article. She dances with the soldiers, she dines in officers' homes, and she befriends just about everyone she meets. Her patriotism practically jumps off the page as she recounts her Saturday visit to a camp in which the conditions were so terrible that the officers slept in tents: "I had such a fearful grouch when I arrived, but when I saw our boys arriving, having marched ten miles from the depths of the woods, smiling, singing, and cheering, I felt so glad to be able to be there, and I think I gave one of the best shows I've ever given. . ." (Janis, "Oh! For a Young Chateau").

Looking at this article in the context of Elsie Janis's life is necessary for properly placing it into our understanding of World War One. Born in 1889, Elsie Janis began her career as a vaudeville performer at only four years old (Trickey, "The Sweetheart of the A.E.F."). Right after the outbreak of the Great War in the fall of 1914, she performed for British soldiers. From the beginning, she advocated for United States involvement in the war. Once the United States entered the war in 1917, she resolved to serve her country's soldiers. As described in, “Oh, for a Young Chateau!” she financed her own tours of France. While there, she became so popular among the soldiers that she earned the title of "Sweetheart of the American Expeditionary Force" (Trickey, "The Sweetheart of the A.E.F.")

Elsie Janis was among the first in a long line of patriotic entertainers who have used their talents to show appreciation for soldiers fighting overseas. Without her work, it's entirely possible that the now-robust infrastructure of USO tours and Armed Forces Entertainment that brings performers to foreign service members would not exist.

The second source is a poster for the War Camp Community Service. This poster came to be housed in the archives via Lucy A. Sipe. At the top of the poster is three soldiers embracing cheerfully above a call to "keep 'em smiling!" The War Camp Community Service logo can be seen in the bottom left, and there's a reference to a “United War Work Campaign.”

The War Camp Community Service was an organization established by the Commission on Training Camp Activities during World War One to promote opportunities for prosocial entertainment for soldiers. During the Spanish-American War, venereal disease was rampant, likely due to widespread patronage of prostitutes (Lee, "War Camp Community Service"). The War Camp Community Service sought to make sure this did not repeat in World War One. They would give soldiers information on where to find theaters, libraries, gyms, and really anywhere they and their fellow soldiers could find good, clean fun close to camp. They also established many social clubs where soldiers could spend leisure time in good company.

The organization even went as far as to partner with local churches to have soldiers invited to dances and other social events to meet girls, given soldiers' limited exposure to the opposite sex. These events would be closely monitored to ensure their wholesome character and the girls in attendance would be carefully selected to ensure that only those who would be a good influence on the soldiers would attend (Lee, “War Camp Community Service”).

The United War Work Campaign, closely related to the War Camp Community Service, was a one-week fundraising drive, authorized by President Wilson, in November 1918 with a goal of $170,500,000 to be allocated to seven charitable organizations, including the War Camp Community Service (The United War Work Campaign, The United War Work Campaign, What it is and What It Means, November 11-18, 1918). These organizations sought funds to do work similar to the War Camp Community Service, with the motivation of keeping soldier morale high (The United War Work Campaign, The United War Work Campaign). The War Camp Community Service and the United War Work Campaign represent a very early attempt on the part of Americans to meet the social and enrichment needs of soldiers. Similarly, to the history of entertainers performing for the military, the now-common idea that soldiers should be cared for in a holistic fashion can trace its ancestry back to the first World War.

The opportunity to look at some of the archived materials in the West Virginia and Regional History Center has been one of the most unique academic experiences I have ever had. Standing in a room full of letters, newspapers, magazines, and posters that are all over 100 years old, nothing stood out to me as particularly interesting. It was only in researching Elsie Janis and the War Camp Community Service that the materials' significance as pieces of the broader puzzle of World War One history revealed itself and they became intensely interesting.

Overall, I have a much better understanding of the importance and function of archives than I did previously. Both Elsie Janis and the War Camp Community Service are mostly forgotten pieces of our country's history, and that makes some amount of sense. Especially in a period that doesn't receive all that much attention, like World War One, a lot is going to get buried in the sands of time. But if no one is actively making an effort to preserve records of these pieces of history, they are going to be forgotten forever. I also found that archived materials provide an excellent springboard for researching a topic you otherwise wouldn't have. If I decided to write an essay on World War One and sat down to decide a topic, the probability that I would have chosen either Elsie Janis or the War Camp Community Service is almost zero. For that reason, I am very grateful for the opportunity to look through these archives and to Dr. Miriam Cady for facilitating our visit.

Bibliography

The United War Work Campaign, The United War Work Campaign: What It Is and What It Means, November 11-18, 1918, https://archive.org/details/unitedwarworkcam00unit/mode/2up

Janis, Elsie “Oh, for a Young Chateau! My Six Months in France with the A.E.F.,” Hearst's Magazine, January 1919. Clyde Cale, Collector, Memorabilia of Entertainer Elsie Janis collection (A&M 4355) in the West Virginia and Regional History Center Archive. Box 2, Folder 1. https://archives.lib.wvu.edu/repositories/2/archival_objects/83664

Lee, Joseph “War Camp Community Service,” In The Annals of the American Academy of Political and Social Science, Vol. 79, War Relief Work (September 1918), pp. 189-194. https://www.jstor.org/stable/1013978?seq=1#metadata_info_tab_contents

Trickey, Erick “The Sweetheart of the American Expeditionary Force,” Smithsonian Magazine. June 5, 2018. https://www.smithsonianmag.com/history/sweetheart-aef-180969241/

West Virginia and Regional History Center. “World War I Posters” collection (A&M 1957). https://archives.lib.wvu.edu/repositories/2/resources/5677