Vocabulary

Self-Test

Vocabulary

Abstract: existing in thought or as an idea but not having a physical or concrete existence.

Ambiguity: uncertainness of meaning.

Composition: a complete work of art or design, seen in total, not as individual visual elements.

Comprehensive design: the final rendering of a graphic idea, short for comprehensive.

Format: refers to the layout of a design, the surface area in which a composition is created and its boundaries, such as the size of a business card or brochure.

Idea: a thought or suggestion as to a possible course of action; a concept or mental impression; the aim or purpose.

Line: a line is an identifiable path created by a point moving in space. It is one-dimensional and can vary in width, direction, and length. Lines often define the edges of a shape. Lines can be horizontal, vertical, or diagonal, straight or curved, thick or thin.

Representational: relating to or characterized by depiction of the physical appearance of things.

Rough sketch: a mid-stage development of a graphic idea, often shown to a client for approval.

Shape: the form of an object or its external boundary, outline, or external surface, as opposed to other properties such as color, texture, etc.

Texture: an interwoven pattern of light and dark tones that imparts a physical quality to a surface—rough, smooth, etc.

Thumbnail sketch: a small sketched idea, a fast way to generate multiple ideas.

Ubiquitous: present, appearing, or found everywhere.