Amino Labs
Case Study: Amino Labs - Preparing the world for the biorevolution
Amino Labs' All-in-One kits make programming biology safe and easy. Just like the Insulin pioneers engineered bacteria to produce human insulin, new learners can try programming biology by using the safe, non-toxic ingredients from our all-in-one kits. Amino Labs is designed for new scientists, makers and learners with technology developed at M.I.T., and can safely be used in any North American homes or classrooms. The kits allow you to insert Jellyfish or Coral DNA into friendly, inactivated bacteria to create vivid, glowing pigments.
Company website: https://amino.bio/
Charting the Team’s Design Thinking Process
Who have you spoken to? Educators, students, parents, makers.
What are the most impactful common issues they experience? Difficulty of finding an entry point in Synbio/Genetic engineering / lack of equipment, materials, knowledge.
What have they already tried to solve their problem? Online courses, textbooks, existing educator resources (ex: pGlo).
Who is your primary audience? Learners at home or school.
What is the challenge you are trying to solve? Lack of an easy and engaging entry point in Synbio/GE.
What is the outcome you want for your users? Gaining the basic skill set necessary to understand / pursue Synbio/Biology as a powerful tool for solving humanity’s big problems and shaping the next century,
What solutions already exist? Science tools and consumable made for experts, Science ressources made for educators with pre-existing experience in the field.
What are some radical new solutions you can think of? Visit us at www.amino.bio to find out more!
What other industries/ideas have you used as inspiration? Learning Toys, Electronics and Chemistry kits, etc.
What are your constraints? Affordability, usability, durability, success rate, etc.
What are core assumptions/parts of your MVP? How will you test your MVP quickly? Who can you get to test it? How do users respond to your solution? Take a look at our journey of itervative design process/design thinking in our product and content development.
