This fall, students across the country will be submitting college applications and celebrating their plans for the future. To celebrate college application season consider participating in the #WhyApply social media campaign. #WhyApply (to college) Day is sponsored by the American College Application Campaign. This year #WhyApply Day is September 18, 2026.
On Friday, September 18, 2026, ACAC encourages everyone to wear your college gear (t-shirt, hats, pins, etc.) and share why you believe students should apply to college and/or why you applied to college, using the hashtag #WhyApply. Then share your response on your favorite social media platform (TikTok, Facebook, Instagram, Twitter). Encourage your friends, family, and colleagues to do the same. Not sure what to post? You might:
Type a short response (to the question of Why Apply?) in your status
Make a video of yourself, your students, or your friends answering the question Why Apply?
Draw a picture depicting your reasons
Write your answer on a piece of paper (feel free to use the #WhyApply template provided) and post a photo of you holding it
Share an image or photo with your reason