Bridging Generations:
Exploring
Freedom Summer
Through an Immersive
Storytelling Website
Bridging Generations:
Exploring
Freedom Summer
Through an Immersive
Storytelling Website
Rooted in a desire to connect past and present, this research project bridges today’s Miami University students with the young activists who trained for Freedom Summer in 1964. Through a storytelling-focused mobile website, the team uses their Communication Design backgrounds to create an engaging, educational experience that honors the Mississippi Summer Project and empowers current students. A central aim is to spotlight the historic Freedom Summer training site on Miami’s campus—formerly the Western College for Women. Spanning multiple semesters, the project has extended far beyond the classroom, earning recognition through two Undergraduate Research Forum presentations, an Undergraduate Research Award, and a presentation at the 2024 National Civil Rights Conference in Alabama. With plans for a lasting deliverable, the team ensures that the legacy of Freedom Summer continues to inspire future generations.
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The story of Freedom Summer, then called the Mississippi Summer Project, is a powerful story, but often one not taught in a general academic setting. This story involves volunteers the same age as the students attending Miami University today who were able to make a huge different in the voting participation and civic education of Black Americans in Mississippi in 1964. Not only does this story have the ability to empower and inspire us college-attending individuals to take action and make changes happen, but the training for this significant moment in Civil Rights history took place at the Western College for Women—where the campus of Miami University now stands!
This project is being made for Miami University students to use. However, with busy college and work schedules, social activities, and so many other elements of a bustling college life, it's hard to find the opportunity to sit down and really dig into a story. This storytelling website aims to be mobile friendly, so students can access it from their phones at any time. It also seeks to be both educating, and entertaining! Students will be able to read the history as if they themselves were participating, making choices and interacting in a way you can't do from cracking open a textbook.
Communication Design is a major offered here at Miami University, and a major studied by all students participating in this project. Previously called Graphic Design, this major teaches students how to communicate messages, often visually, to cause users to think or act in a certain way. With communication design, designers learn to educate, excite, inspire, inform, persuade, motivate, and more.
The participating students of Freedom Summer are the same age as college students today. In connecting students at Miami University with the legacy of Freedom Summer, we hope they will find within themselves the same power to take action and create change. Our deliverable will include some organizations to get involved in, but users are invited by our deliverable to identify a cause they care about and fight for it.
This two-year project has involved extensive reasearch, including exploring the Freedom Summer Digital Archive at Miami University, reading books, watching films, listening to speeches, etc. Most recently, we've expanded our research methods to better understand our users, the technology we're working with, and of course the topic we are presenting.
Below are some of the research methods we've utilized:
A competitive analysis involves looking at competitiors for both strengths and weaknesses—learning what there is for you to improve on from their strengths, and what gaps there are in the market for you to fill. We looked at other storytelling sites to inspire our project. We also learned from other Freedom Summer resources that ours has the unique value of being delivered in a mobile-friendly storytelling way.
We have been reviewing Freedom Summer sources for almost two academic years now, however, this latest annotated bibliography focused on understanding our target audience. Many sources contained psychology information, which is summarized and conencted to our project.
Our project includes interviews, surveys, and even meetings with experts (such as Alia Levar Wegner, a Digital Collections librarian here at Miami University). Our survey is still ongoing, so if you are Miami student, staff or faculty, please feel free to contribute by completing the survey here. There is no current data on this information we are collecting, so your contribution is so valued and appreciated (the survey itself should take between 5-10 minutes).
A card sorting is a way to gather information from users by having them organize cards. In this instance, we had users organize cards based on their interest level of Freedom Summer topics, which tells us what sections we should focus on, and how to distribute attention-grabbing elements on each topic.
We have also met with many wonderful individuals throughout our project who have offered amazing advice, recommendations, and critique. All voices who have shared their thoughts are much appreciated!
Visit Memorial
This project began with a visit to the Freedom Summer memorial located on the Miami University Campus (originally the Western College for Women).
Project Beginning
After the visit to the Memorial, we (David, JoJo, Kylee) formed a group for an open-ended group project, where we designed something based on the word, 'Interaction'. Inspired by our visit, we deliberated and decided to create an interactive mobile website to promote awareness of Freedom Summer on Miami University's campus.
Mini-Showcase
Our group project culminated into a mini-showcase at the end of the semester, where we showed off our mobile website prototype on a designed poster. Interested folks were able to see our prototype in action via video.
Undergraduate Research Forum (First Time)
The following semester, we met once a week to develop and expand our project. We applied to present at the National Civil Rights conference, participated in the first Compassion Converge event, refined our poster and our prototype.
National Civil Rights Conference 2024
We had the opportunity to present our project at the National Civil Rights Conference in Huntsville, Alabama. It was a wondeful experience, where we got to connect with others and gain major insights for our project.
Undergraduate Research Award
In order to get our project to completion, we needed funding. We applied for an Undergraduate Research Award and won.
Capstone
We continued to work on our prototype throughout the 2024-2025 academic year under the continued mentorship of our professor, Zack Tucker. We met once a week to work on it. In the current Spring 2025 semester, we are continuing to work on this project in our capstone class.
BFA Showcase
In March we had our BFA Showcase, where we presented the extensive research (including a competitive analysis, annotated bibliography, interview, survey, etc.).
Undergraduate Research Forum (Second Time, Present)
We are now presenting our research again at the Undergraduate Research forum.
In the future...
We are collaborating with others at the university to bring our website to fruition, to be as well-designed, well-made, and as sustainable as possible. As of April 23rd, our project is currently being displayed in the gallery of Hiestand Hall.
This project has facilitated learning of several career readiness skills, including the following...
Teamwork
Our collaborative project allows us to learn how to cooperate successfully as a team, utilizing our individual strengths and optimizing each individuals contributions to create the best project possible. The National Association of Colleges and Employers defines this trait as the ability to "build and maintain collaborative relationships to work effectively toward common goals, while appreciating diverse viewpoints and shared responsibilities."
Professionalism
In our project we have communicated with many esteemed individuals across the university. This taught us the skill of professionalism, which was essential to effectively communicating with due respect to said individuals. The National Association of Colleges and Employers says this about the skill: "Knowing work environments differ greatly, understand and demonstrate effective work habits, and act in the interest of the larger community and workplace."
Technology
With our deliverable being so technology-based, we've spent a lot of time exploring software and using technology to optimize our deliverable. The National Association of Colleges and Employers says this about the skill: "Understand and leverage technologies ethically to enhance efficiencies, complete tasks, and accomplish goals."
A Screenshot from our mobile website prototype.
Communication Design | Emerging Technology in Business and Design
Email: shuppedt@miamioh.edu | davidtshuppert@gmail.com
Instagram: DavidShuppart
LinkedIn: David Shuppert
Communication Design
Communication Design | Emerging Technology in Business and Design
Email: halterkj@miamioh.edu | kyleejadedesigns@gmail.com
Website: kyleejadedesigns.com