As of August 2024, Jenius has reached more than 5.8 million registered users, showing significant growth since its launch. Over the past eight years, Jenius has developed 53 innovative features through a process of co-creation and collaboration, including with the Jenius Co.Create community which involves more than 47,000 registered Co.Creators through more than 420 offline and online activities. In the first semester of 2024, Jenius managed to collect third party funds (DPK) of IDR 27.2 trillion, an increase of 10% on an annual basis, and disbursed loans through various features such as Flexi Cash, Jenius Credit Cards, and Jenius Paylater totaling IDR 3.1 trillion.

Jenius Carrying the tagline Life Finance, Jenius allows users to manage their finances without the need to frequently visit branch offices. The name “Jenius” was chosen because it reflects the ease and intelligence in managing finances. Jenius has an integrated ecosystem with various digital services such as Gojek, Tokopedia, and other e-commerce platforms. Some of its leading features include Goals, which helps users save according to specific goals, and Cardless Withdrawal, which allows cash withdrawals without a physical card.

Vision & Mission

Vision: To be the leading digital banking solution that makes life easier for Indonesians.

Mission: To provide innovative, safe, and affordable banking services for all.

Types of Debit

• e-Wallet (x-Card): Users can create a digital account without coming to a bank branch. x-Card is used according to certain needs such as for shopping, or digital service subscriptions.

• Virtual Debit Card (e-card): Digital debit card for online transactions without the need for a credit card.

• Physical Debit Card (m-Card): The main physical debit card sent to the user's address.

Transfers & Payments

• Interbank Transfer: Free transfer fee to other banks.

• Transfer to fellow Jenius users: No transfer fee.

• Bill Payments: Pay for electricity, water, internet, cable TV, and more.

• Recharge and Data Packages: Top up credit and data packages directly from the app.

Savings and Investments 

• Flexi Saver: Savings with higher interest rates than regular savings with no limit on the amount of withdrawal and can be accessed at any time.

• Dream Saver: Savings with a periodic automatic deposit system to achieve certain goals.

• Maxi Saver : Flexible time deposit investment with competitive interest rates suitable for long-term investment. 

• Mutual Fund : Mutual fund investment through cooperation with trusted investment managers.

Additional Features

• Money Tracker: A tool to monitor expenses and income.

• Split Bill: Automatically split bills with friends or coworkers.

• Foreign Currency Account: Open an account in foreign currency (USD).

• Jenius Pay: Online payment without a credit card at selected merchants. 

The Advantages of Jenius

• No Admin Fee: No monthly admin fees.

• 24/7 Access: Banking services that can be accessed anytime through the app.

• High Security: Equipped with security technologies such as PIN, OTP, and biometrics (fingerprint or face).

• Easy to Use: Simple and user-friendly application interface.

• Integration with Modern Lifestyle: Features such as QRIS payment, e-commerce, and online transportation.

Case Study 

BTPN's Digital Transformation through Jenius

Bank BTPN launched Jenius in 2016 to cater to the needs of millennials for practical and innovative digital banking services. Developed over 18 months with an investment of IDR 500 billion, Jenius had attracted more than 3.7 million users across 514 cities and regencies in Indonesia by 2021.

Payment

Jenius introduced several user-friendly features to simplify everyday transactions, such as:

• $Cashtag: Lets users send and receive money using a personalized username instead of a bank account number.

• Send It: Enables fast and easy money transfers to bank accounts, mobile numbers, or emails.

• Pay Me: Allows users to request money directly from others within the app.

• Split Bill: Automatically divides bills among friends or family members.

Settlement

Jenius integrates with Indonesia’s national banking system and global payment networks via its Visa debit card. This allows for secure and efficient transaction settlement both domestically and internationally. Additionally, features like Dream Saver help users automate their savings towards financial goals.

Value Creation

Jenius uses a co-creation model, involving over 45,000 co-creators (users) in its product development. Through the Jenius Co.Create community, users contribute feedback that directly influences new features like:

• Moneytory: A tool to monitor spending and income.

• Split Pay: A feature that converts purchases into installments.

A study using CAMELS indicators showed that Jenius did not significantly improve BTPN’s financial metrics like Capital Adequacy Ratio (CAR), Return on Equity (ROE), Loan to Deposit Ratio (LDR), or Risk-Weighted Assets. However, it did significantly impact Non-Performing Loans (NPL) and Operating Expenses to Operating Income (BOPO), indicating improved operational efficiency and risk management. 

Jenius successfully transformed traditional banking into a digital-first service with a strong focus on user convenience, transaction efficiency, and innovation. While it has not yet produced a major financial uplift for BTPN, it has created long-term value through user engagement, digital features, and co-creation strategies tailored to modern customer needs.