Home Seller Case Study - Megan Farmer, Real Estate Agent

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So, how did $246,400...

...turn into $278,000?

(Closed March 19, 2025)

It's really a not-so-funny story... the below is the disclaimer by Zillow® regarding Zestimate® accuracy:

( source: https://www.zillow.com/z/zestimate/ )

For OFF-Market homes (anyone not currently listed for sale), the Zestimate® is off from accurate market value a median of 7.01%. This is a national median.

(Median= the very middle number in the dataset)

In Illinois, it's 8.16% away from accurate market value of off-market homes,

80% of which were not even within 20% of the accurate fair market value.

So, if a homeowner is going off of the Zestimate®, and the agent goes "Yeah, that's a good price." And it sells for that price (because it's a great deal), everyone appears happy. The seller gets the price they wanted, and the agent gets paid. But was it the best price for the Seller?

Probably NOT!

(Conversely, the opposite can happen -- the Zestimate® could be way overpriced, and the listing will sit on the market, with few showings and no offers to purchase will come in.)

Getting my Seller $31,000 over the Zestimate® wasn't just by chance, though.

It takes more than an inaccurate representation of the market from Zillow to get more money when Selling Your Home.

From the Seller, it takes commitment to clean, pack up unnecessary stuff early, stage, possibly some maintenance, communication, and to keep it up throughout the listing process.

From the Agent, it takes accurate comparable market analysis, marketing (in so many different ways), communication and expert knowledge to get you to that closing table. Not all transactions are rainbows and sunshine, although I wish they would be.

Remember: Selling your Home, that you've lived your life in, is an emotional process. But I am a constant, steady support throughout the process.

Have you thought about Selling your Home?

I have helpful guides for you:

(or you can request physical copies by clicking HERE)

ACCESS

Call or Text: (847)443-9647 | Megan@MeganFarmerGroup.com

Seller Guidance - Video Walkthrough of the Selling Process

My goal is to make you feel a little more comfortable with the idea of selling your home,

whether it's your first time or not.

Selling a home is a bit of an emotional rollercoaster. I've not only helped others sell their homes, but I've done it myself (with 6-month old twins). I promise, if I could do it then, you can do it, too!