Anyone you can can think of as having a "brand" started by asking themselves some version of this question: Who am I? How do I create my brand, and what does this mean? 

A brand is a way to share your aspirations and ideas with the world. It's your mark and how you make your mark. While many people may think I’m talking about building a business based on one's passion in life . . . that’s only one aspect of "brand creation." A brand starts with identity, what one values, and how one presents one's self as a self.  It's much more than business.

A fun fact about personal branding is that we’re surrounded by personal branding/creation. For instance, being a part of a friend group helps create your brand identity as you surround yourself with people who connect, describe, and express who you are. 

At Neville High, we have a club called “The 2nd Hand Guidance.” It’s filled with people who want to be there when you need them. It consists of some of the nicest people you can meet, and most importantly, you feel comfortable around them. The 2nd Hand Guidance Club is another personal brand created by Justus Bell and Jeremiah Webster with the assistance of Mr. Pealer.  

I’m trying to convey that your brand can be anything, whether it be a band, a clothing business, or even a career. It reflects who you are. I personally want to become an occupational therapist because I like witnessing individuals' growth. I aspire to create a brand of guiding preteens and teenagers to God, helping them understand that they’re not alone on their journey.