A business plan should include the following information and answer the following questions, as applicable. This template is meant only as a guide. The student can format the business plan to suit the business.
Student Name:
Business Name:
Product(s) or Service(s):
Field/industry:
Business Information:
Summary of the product(s) and/or service(s) offered
What is the product or service?
How does it work?
Description of target market
Who are the customers or desired customers?
Why would they need or want this product or service?
Description of the competition
What similar products or services already exist? What is their market share?
What sets my product or service apart from the competition?
Manufacturing and development
How is the product or service developed? What are the labor requirements, cost, and timeframe for development?
Marketing strategy
How much is charged for the product or service?
How will potential customers become aware of it? What publicity tools, materials, and media will be used?
Why would current customers continue to be patrons of the product or service?
Where will the product be sold?
Team
What is the structure of the organization?
Who are the members of my team? What are their roles?
What kind of training does each team member undergo? How long does this training take?
Customer Service
How can customers reach management for comments and complaints?
How are customer complaints handled?
What kind of training is provided to the team in relating to customers?
Finances
How much money is needed to start the business?
At what point do we expect to recoup the investment? At what point do we begin making a profit?
What are the fixed and variable costs of operating the business?
Attach financial statements.