Mcgraw Marketing Desk

This site is your go-to hub for all things marketing! From fresh content ideas and trending updates to regional-specific resources, it’s designed to keep you inspired and equipped with the tools you need to succeed.

Team member takeover

Each month, a different member of our marketing team takes the reins of our website! They’ll share updates on trending topics in marketing and give you a peek into who they are outside of the office. It’s a fun way to stay informed while getting to know the faces behind our team.

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Michele's takeover

How to Create a Collaborative Post on Instagram

On Instagram, use the Invite Collaborator feature when appropriate to expand your reach and engage new audiences. A Collab post allows up to five accounts to co-author a single Feed post or Reel. Once the invited account accepts, the post can appear on both profiles, sharing likes, comments, and views across the collaborating accounts. This is different from simply tagging someone, which does not give the post the same shared visibility or engagement benefits.

Takeaway: Don't just post about your community. Create content with your community. That's how a local business spotlight can become a relationship, a shared audience, and eventually a referral opportunity.

Michele Powell

Created to create, I love graphic design, bold typography, spicy food, the mountains, and things that are timeless. Faith and family are my heart. I enjoy quiet moments, a good book, a song that transcends, and getting lost for hours on a fun design project. Black is my happy color. Tacos my love language. Hoodies and sneakers are life.

Fun Video Ideas

We’ve done a little digging and rounded up some fun, trending video ideas to help you elevate your content game. Whether you’re looking to spark creativity, boost engagement, or just try something new, check them out below!

Marketing Tip of the Month

The Art of the Collab—Grow Your Reach, Grow Your Business!

Your next client could be following someone else! Partnering with local influencers, businesses, and community personalities is a fun, effective way to reach new audiences and build your personal brand. From local food challenges to neighborhood spotlights and home makeover Reels, collaborations create shareable content that connects you with the community beyond real estate.

Make the Collab Count

A few tips for success:

Choose the right partner. Look for an audience that would genuinely enjoy your content, not just an account with a large following.
Make it mutually beneficial. Give both partners a reason to participate and something worthwhile to share.
Lead with value and entertainment. Create something people would watch even if they weren't shopping for a home.
Cross-promote. Share the content to Stories, tag partners appropriately, and engage with comments.
Build relationships beyond one post. Consistent partnerships can lead to referrals, repeat exposure, and future opportunities.
Stay compliant. Follow brokerage policies, applicable advertising rules, and required disclosures. Keep real estate claims accurate and avoid implying an endorsement that hasn't been given.

The Bottom Line: You don't have to be a full-time influencer to benefit from collaboration. Start with one local business, one shared idea, and one piece of content. The goal isn't simply more views—it's becoming a familiar, trusted name in the community you serve.

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Marketing shoutout

Go Angel!

A big shout-out to Angel for her creative Get to Know series showcasing the cities and communities McGraw REALTORS® represents! Her Fort Smith content led to an exciting Instagram Collab with Discover Fort Smith, helping McGraw reach a broader local audience.

Angel’s work is a great example of how engaging, community-focused content can create collaboration opportunities. By partnering with local organizations through Instagram Collabs, she was able to expand McGraw's reach, build community connections, and introduce McGraw to new audiences. Awesome job, Angel, for finding creative and impactful ways to showcase McGraw and the communities it serves!👏💚

Seasonal Social Media Content

We’ve also created seasonal social media graphics to share! If you’d like these personalized with your info, just email your local marketing team or visit your state resources page to fill out the form and choose the ones you’d like customized.

McGRAW AGENTS ON SOCIAL

Our very own McGraw agents are doing some amazing things, and we wanted to share them with you! Take a look for a little inspiration and maybe spark some creativity for your own business.