Mawaddah Int'l Group for Hotel and Umrah Services is a hotel operator specializing in the provision of Hajj and Umrah services. In addition to several hotels under its management in Makkah and Madinah, the Group has established an extensive network of travel agents and tour operators across the world. Historically, Mawaddah’s services included issuing Umrah travel visas, arranging air and sea travel to and from Saudi Arabia, and providing comprehensive ground transportation solutions within the Kingdom, enabling a fully integrated pilgrimage experience for guests.

Founded in 1996, Mawaddah is one of the first full-scale operations dedicated to serving pilgrims visiting Islam’s holiest sites. Over nearly three decades, the Group has built deep expertise in accommodating diverse guest segments, successfully meeting the needs of pilgrims from different cultural, geographic, and economic backgrounds. This long-standing presence has positioned Mawaddah as a trusted name in religious hospitality, grounded in operational reliability, cultural sensitivity, and service excellence.

Building on this foundation, Mawaddah’s core specialty today lies in hotel management, with a strong focus on operational efficiency, asset optimization, and guest experience excellence. The Group operates as a fully integrated hotel management company, offering end-to-end solutions that cover pre-opening support, daily operations, revenue management, digital distribution, quality assurance, and brand development. This specialization has enabled Mawaddah to evolve beyond a traditional pilgrimage services provider into a professional hospitality operator with scalable systems and governance.

At its operational peak, Mawaddah successfully managed more than 50 hotels simultaneously, demonstrating a high level of organizational maturity, process standardization, and leadership depth. Managing such a wide portfolio required robust operating models, centralized controls, and experienced on-ground teams; capabilities that continue to shape Mawaddah’s approach today. This experience has embedded resilience, discipline, and adaptability into the Group’s operational DNA.

Looking ahead, Mawaddah’s strategic ambition is to become the number one Saudi hotel management company in the Kingdom of Saudi Arabia. The Group is actively aligning its growth initiatives with Saudi Vision 2030, supporting national objectives such as tourism diversification, private-sector leadership, localization of talent, digital transformation, and the enhancement of Saudi Arabia’s global hospitality image. Through innovation, strategic partnerships, and a renewed focus on brand-led growth, Mawaddah aims to play a leading role in shaping the future of hospitality that is rooted in Saudi values, competitive on a global scale, and built for long-term sustainability.