Why Business Basics Beat Complex Solutions

At Maverick Consulting Co., we believe that complexity is often the enemy of progress. It’s tempting to think the answer lies in the latest framework, dashboard, or methodology. But more often than not, what actually moves the needle is getting the basics right—and doing them well, over and over again.

We take an approach rooted in agile thinking and iterative improvement. Like James Clear’s “1% better every day” principle from Atomic Habits, we don’t aim for perfection—we aim for steady, compounding progress. It’s not flashy, but it works.

Take Palantir’s CTO, Shyam Sankar, who champions the idea of decision advantage. His philosophy? The organization that can make better decisions faster—using the right data insights (not more data) by the right people—wins. That doesn’t require 100 dashboards or five new platforms. It requires clarity, discipline, and a focus on what actually matters.

As Patrick Lencioni puts it:

“If everything is important, then nothing is.”

Our job is to help you cut through the noise, simplify your systems, and focus on what's important—because the real competitive advantage isn’t complexity. It’s clarity. And that’s what we build. One smart, practical decision at a time.