Stars of Mauqa

The defacto COO of the company. Responsible for all of Operations, Supply and Marketing.

Takes an insane amount of ownership for his role and team.

Key projects:

1. Worked with Bain Consulting on a 4 month assignment to get our performance management right (developed & launched the Skill Tracker)

2. Built the team and streamlined all processes for all of Ops and Supply

3. Initiated and managed multiple partnerships including EasyPaisa, Bykea, Careem, Sybrid

Roles that suit him best:

1. CEO / COO roles at early stage startups trying to get off the ground

2. Operations Manager - Managing complex operations with multiple stakeholders

3. Commercial Manager - Especially for organizations handling two-sided networks (Demand and Supply)

4. Customer Experience Manager - Zohaib created the workflows and tracking tools for our call-center

Email: zob_hk@hotmail.com

LinkedIn

Maham joined us only a couple of months back, but she has already demonstrated her skills as a digital marketer. In a very short time despite being totally new to our service and organization, Maham identified many areas in marketing where we performed poorly, set up the tracking mechanisms for performance marketing and developed the high level strategy going forward. Maham is by far the best marketing manager I have worked with (and I used to lead advertising for major brands in the country).

Key projects (underway):

1. Email marketing - select tool , identify segments and create content

Roles that suit her best:

1. Marketing Manager

2. Performance Marketing

Email: maham.ejaz101@gmail.com

LinkedIn

Sonia was recruiting and managing all of the helpers in the city. And Lahore was more than half our business volume! She has the ability to convince any potential helper to join Mauqa and then make sure all their issues are addressed immediately. Her commitment to Mauqa and to her helpers was incredible.

Key projects:

1. Partnered with Zaman Foundation to recruit their beneficiaries as our helpers

2. Went door-to-door in slums across Lahore to convince helpers to join Mauqa

Roles that suit her best:

1. Supply recruitment & management - in organizations that are dealing with hundreds of riders, delivery boys, drivers etc

2. Any role that requires dealing with external stakeholders, customers or partners

3. Project Manager in NGOs dealing with many beneficiaries

Email: sonia_ghazanfar@yahoo.com

Rehmina joined us as an intern while still in college. We waited one full year for her to complete her degree and then asked her to join us as a full-time team member. She has been handling all of helper recruitment and management in Islamabad and Rawalpindi. Full of energy and spunk, Rehmina has visited the deepest corners of all slums in the two cities to recruit helpers.

Key projects:

1. Single-handedly launched Lahore operations for us! Moved to Lahore for a month to recruit and train the first set of helpers there

2. Led BA activities for Helper Acquisition

3. Laid the foundation of Mauqa's helper referral campaigns

Roles that suit her best:

1. Supply recruitment & management - in organizations that are dealing with hundreds of riders, delivery boys, drivers etc

2. Event organizer - Rehmina’s very good with project / event management

3. Recruitment and Selection (HR)

4. Training and Development (HR)

Email: rehminaaftab27885@yahoo.com

LinkedIn

Zeshan joined us only 7 months back, and he took us by storm! He revamped the way we did Operations, hired and trained people, created our operating manuals and then led the outsourcing to a call-center. All this when he was only hired to make coordination calls to helpers! Totally self-driven with an insatiable appetite for improvement and growth.

Key projects:

1. Mauqa’s first (and complete) Operations Manual

2. Multiple product features that were developed because Zeshan highlighted the issues

3. Mauqa’s Operations outsourcing to a Call Center (Training and development of agents)

Roles that suit him best:

1. Operations management

2. Campaign Execution

3. Training and Development

4. HR Management

5. Recruitment and Selection

Email: zeshanalid@yahoo.com
LinkedIn

A workhorse! Naheed managed all of the operations single-handedly when we were recovering from the pandemic’s first wave. For the last 6 months, Naheed has put in long hours and even weekends to ensure there are no operational issues. Mauqa owes its post-pandemic recovery to Naheed.

Key projects:

1. All coordination and firefighting with helpers - the most taxing work ever

Roles that suit him best:

1. Office Administrator / Coordinator

2. Operations management

Email: naheedqureshi90@gmail.com

Aamna has been the voice of Mauqa (literally). All communication with customers went through her. Aamna designed our communication templates and single-handedly managed all customer issues and concerns.

I loved how she would challenge us all in our team meetings every week with insights from customers. She busted many of our assumptions and helped us build better processes.

Key project:

1. Training our newly inducted call-center on communication with customers

Roles that suit her best:

1. Customer experience management

2. Social media management

Email: aamnaa327@gmail.com

The fastest self-learner ever! Safeer joined us straight out of college and was in the difficult position of not having a line manager who could help him learn the ropes. Yet Safeer took it on himself to learn SQL queries and PowerBI on his own. In the span of a few short months, Safeer is now our very reliable (and only) source of data and insights.

Key projects:

1. Cohort analysis for helper acquisitions

2. Identifying fraudulent payments / rides

3. Helpers Performance Management System

4. Weekly Discounts Metric
   

Role(s) that suit him best:

1. Data Analyst
   

Email: safeer98ahmed@gmail.com
LinkedIn

Zeeshan joined us only a couple of weeks back, but he was able to demonstrate the ability to learn quickly. In a very short time despite being totally new to our service and organization, was able to deliver on his assigned task timely and accurately. He possesses the ability to work with data and bring out insights. He is a soft spoken individual and capable of communicating well with customers.

Key projects (underway):

1. Agency led helper acquisition activities

Roles that suit him best:

1. Operations Executive

2. Entry-level roles in operations/supply chain and logistics
   

Email: zeeshanali12172@gmail.com
LinkedIn

Started as a junior Android developer, and then learned iOS development on his own to take over that role too (after the first COVID lockdown). Very fast learner who has single-handedly managed all Android and iPhone development for us. When the team lead resigned (to take care of her child), Shahrukh took over as the Team Lead too. Together with Aqib (below), he has been interviewing candidates for all tech roles (including their manager!)

Key projects:

1. Check out our Android / iOS apps … they’re entirely his babies

2. Integrations with payment gateways (first JazzCash, then ForeePay)

Roles that suit him best:

1. Senior Front-end engineer

2. Senior Mobile Application Developer

3. Technical Team Lead

Email: shahrukh5573066@gmail.com
LinkedIn

Developed, and then single-handedly managed, the brains of our tech platform (we call it the Agent Engine - AE). The AE handles all job assignments & scheduling, helper/customer profiles, Bykea ride bookings, automated robocall triggers and much much more. It’s a remarkable piece of software that we are especially proud of and totally reliant on. Aqib had overall responsibility for the AE, and neither Aqib nor his AE has ever let us down!

Aqib also does server deployments!

Key projects:

1. Multiple back-end integrations, including Bykea (automated ride bookings for helpers) and Infobip (for helper communication), ForeePay, Safepay

2. Cron jobs for scheduling

3. AWS deployment + Google Cloud platform

Roles that suit him best:

1. Senior Front-end engineer

2. Technical Team Lead

3. Sr. Backend Developer.

Email: aqibjaved520@gmail.com

LinkedIn

Maarif is probably the most versatile and well-connected person I have come across at his age. He joined the Supply & Operations department when we didn’t really have technical systems, then moved to the SQA role in the tech team. He has sound knowledge of software testing and agile methodologies across platforms. In each role, Maarif has thrown himself completely and taken up every challenge while always being the glue that binds the entire organization.

Key projects:

1. New order flow testing

2. Product design & testing for Bykea’s integration

3. Envisioned and executed our first Helper Mela - an initiative to engage with our helpers and their families that led to greater helper recruitment and reduced churn

Roles that suit him best:

1. SQA engineer

2. Operations Manager

3. Event Manager

Email: maarif747@gmail.com
LinkedIn

Khushbakhat handles SQA for us. An incident from her interview is telling: the tech team gave her a test to find quality issues in an upcoming feature. Khushbakhat identified problems that the team had not even recognized at that moment. Since she joined the team, Khushbakhat continues to watch over all feature releases like a hawk. Not a single bug has gone into production with her around.

Key projects:

1. Helped design the automated Helper Performance Management solution (when we were operating without a Product Manager)

Roles that suit her best:

1. SQA engineer

2. Assistant Product Manager

Email: khushbakhatafzaal@gmail.com
LinkedIn