"Investors are different. Investors allocate capital for growth. They speak in strategy and structure and upside and investment. The one word investment shifts everything. So when I position myself as an investor, I'm signaling that I'm bringing more to the table than just money. I'm bringing plans. I'm bringing partnerships. I'm bringing strategy, systems, maybe even a leadership team, right? So you're not just buying a business, you're not just a business buyer. You're actually deploying capital into this living cash flowing asset, and that's not transactional, it's actually transformational. Somebody who actually creates value, like somebody that really creates value."