Personas

Personas are created for an eCommerce business prototype to represent different segments of the target audience. They help designers and developers understand user needs, behaviors, and goals, allowing the website to be tailored to meet the expectations of specific customer types. By using personas, the site can offer a more personalized and effective user experience, increasing customer satisfaction and conversion rates.

In creating these personas, I tried to think of people who would buy the products being sold in the prototype website. Due to the custom nature of the products, anyone really fits the bill, however, it is neccessary to choose a target audience. I tried to find like- minded people who would appreciate the artwork and time put in to creating these products. These examples were made with the tools in Word.