A girl decides to go to the extremes to win back the guy she likes. She thinks this will solve the issue but soon realizes that her irrational thoughts and behaviors cannot rekindle the love she longs for that was never there in the first place.
Themes: Love is blind; harmful effects of holding onto unhealthy relationships/unreciprocated love; modern relationships.
The goal of our team's campaign is to increase brand awareness and event donations. Based on research, our team identifies target audience, marketing strategies, creative brief, media plan, proof of concept, and final recommendations.
Our team presented our campaign to a client at the end of the semester.
Manhattan College students explain why they chose to go to Manhattan College and what they love most about the school. This project highlights the special qualities found within the Manhattan College community through student interviews and a tour of the campus.
MOS Short Film "Crush"
This MOS short film project depicts the feelings and emotions of a girl who is struggling to confess her feelings to a boy. Particular camera shots and lighting are chosen to convey story through visuals.
This analysis paper explores the unique clothing brand Lonely Ghost and who they are as a brand. I break down different ways they target their audience, why they have become successful, and what brand identity means to them. I also recommend three ways the brand can improve itself and further grow as a brand.
Students at Manhattan College talk about the negative stigma that surrounds greek life and how the sorority on campus has proved this wrong as they call it their second family.