Razorpay Software Private Limited

December 2022 - Present

• Corporate Communications & PR Intern at the in-house Corporate Communications team of Razorpay.

• Handling the PR collaterals of the organization by assisting the team in various junctures.

• Competitor Analysis on the industry’s leading Fintech companies.

• Connecting with Journalists for organic media article placement across various PR pillars of the organisation.

• Ideating and curating stories for thought leadership (Leadership & Organization) in the industry.

• Identifying key PR awards platforms for the in-house communications team.

• Research on key developments, initiatives and announcements for the industry from RBI, NPCI, CCI, BIS and CPMI and aligning the communication goals of the organisation parallelly.

• Conducting Content & Sentiment Analysis on competitor’s yearly media coverage.

• Identifying Business publications (Tier 1) for media coverage. (Nationally, Regionally and Globally).

• Cross-Functional team coordination for reports, quotes and stories on different products being offered for the merchants and end consumers.

• Writing Press Releases for campaign launch and providing briefing documents to the leadership for media interaction.

• Worked on paid article stories with tier 1 publications for brand positioning and positive image building activities.

• Vendor & VISF Management

PRos & Comms Club

April 2022 - Present

Public Relations and Communications Club

• Upon identifying the gap that existed between students and the industry (or Professionals), ‘Pros and Comms Club’ was created to connect experienced PR and Corporate Communication Professionals with Students (this is the first of its kind in the entire University that boasts a strength of 20,000+ students).

• PRos and Comms Club strives toward connecting experienced PR and Corporate Communication Professionals with Students

• Created a team of 40 Individuals through intensive interviews in 7 departments of the club, managed and instructed the core committee directly.

• Created an Organisational structure and format

• Managed five committees simultaneously

• Created and managed the content, social media and guest calendars

• With the help of the team and people involved in building the club, we creatively managed to brand the club within our department internally and the University externally

Child Rights and You - CRY

June 2022 - July 2022

• Brought out Critical thought and Analysis on the 42 Articles mentioned in the UN Convention of the Rights of the Children

• Created Comparative Analytical reports on NCRB data on crimes against children and juvenile delinquency.

• Ran a Social Media Campaign for the organisation for the campaign #LetChildrenBechildren, monitored and evaluated its performance.

• Conducted Backend Secondary Research for the Campaign Period Shame, accumulating insights on Brand Collaborations and Influencers and Government Schemes of South India for Menstruation.

• Designed Creatives for the Workplace at CRY

• Created partnership proposal presentation for the campaign #PeriodShame

• Created a 360-degree communication approach for the Period Shame campaign

Elets Technomedia Pvt. Ltd

June 2021 - August 2021

• Worked for Speaker Acquisition Team

• Worked on projects by Microsoft Education Innovation Team on different Indian states, which involved acquiring delegates from state Governments and Public Sector Corporations. The projects were focused on Cloud Economics in Public Sector Units in Telangana, Karnataka, Rajasthan, Odisha

• Worked on acquiring delegates from Jharkhand and Odisha departments (Government) for a project on SaaS in partnership with VMWare

CHRIST (Deemed to be University)

December 2019 - February 2019

• Stuart Hall Memorial Lecture 2020, a lecture series on ‘Decoding Xenophobia’ was organized by the Department of Media Studies, Christ BGR. The lecture series comprises guests across the nation.

• Headed the transportation and guest relations spectrum in order to look over the efficient moving of the event.

• Networked with (PRs of) renowned personalities that were eventually invited to the event.

• Secured 7 out of 15 guests’ invitation, who were Keynote Speakers and Panelists

• Managed the Group of guests for daily coordination of arrival and departure during the event

• Managed the Hospitality spectrum for the guests, eventually helping their smooth movement and better hospitability.

CHRIST (Deemed to be University)

August 2019 - September 2019

• Headed the Transportation spectrum for RAABTA 2019, A Workshop series on folk media, an initiative of the Discipline of Media studies, Christ (Deemed to be University), the role entailed fluent transportation and guest relations for the guests honouring the workshop with their presence.