All the Strategies!

All the different ways we can follow to raise funds in Make A Difference.

School Fundraising

Approaching schools in your city can be a vital strategy to fundraise. This will also give schools an opportunity to participate in a social cause and to build connections and a community.

2. P2P

Peer-to-peer fundraising is where we fundraise within our community from our friends, families, our social media followers, etc.

Your entire CoPFR training during City Circle was on P2P fundraising.

But here's a toolkit also for you to refer and learn more. :)

3. Reward based Fundraising

Reward based crowd fundraising consists of Individuals donating to a project, business or an NGO with the exception of receivng non-financial rewards in return such as goods or services.

Below is an example from the MAD Trivandrum team where they conducted an event called Upavi, an initiative to raise funds for MAD.

Find some more examples and details Here

4. Check out Charity

As the name suggests, Check out charity is while customers are checking out from stores, cafes or restaurants after purchasing for their product or services, they donate to another cause while checking out.

Below is an example where Muskan from the fundraising team partnered with a cafe in Ajmer, where 50% of their revenue would go to Make A Difference. 53,000rs was raised through this initiative.

Here are more examples of the same.

5. HNI/UHNI

High Network Individuals or Ulta High Network Individuals are the ones who have a network of large resources and funds where they're in a better position to donate and spread awareness about the cause.

From UHNI, we have AB De Villers who is funding MAD at the same time mentoring two youths named Ayan and Gaythri. :)

Below is an image of ABD with one of our top fundraisers from last year, Amit.

6. Viral Video Challenge

Did you know?

The ice bucket challenge started to spread awareness about ALS (Amyotrophic Lateral Sclerosis), a progressive neurogenerative disease.

From Social Media's existence, there's a possibility of spreading awareness through a video that can potentially go viral based on the relatability and resonance with the social media audience which can in turn help us raise awareness and funds.

7. Employee Giving/CSR

The Employee Volunteering and Giving Programs encourage employees to support NGOs and other communities by making financial contributions, volunteering their time, or donating other resources.

Approved activities for CSR Engagement.

And here's an email template.

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