The work we do is fast-changing, people-driven, and deeply human.
Children’s lives and needs shift every single day — and to respond quickly, we need the freedom to act.
Traditional fundraising often comes with fixed rules, pre-decided budgets, and long approval cycles. That works for large projects, but not for the day-to-day realities of our chapters. That’s why centralised fundraising alone doesn’t fully support the kind of work we do.
CoPFR — Community Powered Fundraising — changes that.
It’s fundraising that starts from the ground up, by people who are closest to the children. It gives every chapter the freedom to use funds where they’re needed most — whether that’s books, transport, volunteer mobilizing, or an urgent child need.
These are unrestricted funds, which means we can act fast and adapt when situations change. And unrestricted never means unaccountable — every rupee raised is tracked, audited, and shared openly.
Freedom to choose:
Funds raised through CoPFR are free from red tape or outside agendas. Each chapter can decide based on real child needs, not distant donor plans.
Incredibly efficient:
Because volunteers drive it, the fundraising cost stays just 6%, compared to the sector avg of 20%. That means more of what we raise goes straight to supporting children.
Sustainable:
When hundreds of volunteers raise small amounts together, our impact sustain — even if one big donor changes direction. It creates a steady rhythm of support for the long run.
Impact that’s real: CoPFR lets us focus on what matters most — care for children across all chapters.
It gives us a chance to build solutions that are designed for the children.
You already show up for your kids every week — this is just another way to show up for them and your chapter. And in the process, you’ll pick up skills that’ll stay with you long after MAD — in work, life, and every big thing you take on next.
The skills that you would develop are:
Learn how to hold meaningful conversations, share stories with honesty, and build relationships that last — with donors and teammates you work with.
You’ll learn how to turn real moments from your MAD journey into stories that move people — the kind that make others care, act, and believe.
Get comfortable asking with confidence. You’ll learn to express value clearly — a skill that helps when pitching an idea, requesting support, or leading a team.
Find your voice. Learn to tell your chapter’s story with clarity and conviction — the same skill that powers every great presentation or big opportunity.
Each ask builds courage. You’ll realise that things that feel scary at first get easier once you start — and that confidence will spill into everything else you do.
You’ll learn how to lead through care — motivating people, not managing them. The kind of leadership that lasts well beyond MAD.