Selected Advised Projects from the Strategic Brand Management Course 

This section presents selected student work from the Brand Management course in the IMBA program at NTCU. The course focuses on helping students move beyond concepts and learn how to apply branding frameworks to real strategic problems. The presentations demonstrate their ability to analyze brands, make strategic arguments, and communicate effectively in a professional, international classroom setting.

• Turkafe

  • https://www.youtube.com/watch?v=VR96NpsA5A4

  • Copy rights and content created by the following students:

    • Murat Kaplan 

    • Martin Melíšek 

    • Jose Miguel Ardavin Dominguez 

    • 尹羽晴 Liza K.

• BOTANI CAFÉ - “Nature in a Cup”

  • https://www.youtube.com/watch?v=_TyZr2Y2WkQ 

  • Copy rights and content created by the following students:

    • Do Van Quy (Quy) - BIM113113

    • Do Thi Ngoc (Jade) - BIM114101

    • Achara Singkam (Ken) - BIM113115 

    • Qiniso Mabuza (Mabuza) - BIM114108

Advised Student Achievements and Awards

• Project Management Institute (PMI) Region 9 International Case Competition – Third Place
  Graduate Student Team “Eco 4Ring” (2024)

• Project Management Institute (PMI) Region 9 National Case Competition – First Place
  Graduate Student Team “Eco 4Ring” (2024)

• Project Management Institute (PMI) Region 9 National Case Competition – Third Place
  Undergraduate Team “One for All, All for One” (2024)

• “Campus Green Hedge Project” National Competition – First Place
  Undergraduate Team (2024)