Embedded Files
- Courses Taught
•Strategic management
•International business management
•Strategic brand management
•Industry and competitive analysis
•SME management
•International marketing management
•Consumer behavior
•Sustainable development and social innovation
- Supervised Student Research
2024 Exploring Self-Image and Willingness to Pay a Premium for Organic Products in Mongolia.
2024 Exploring Sustainable Competitiveness in the Information Security Industry / 探索資訊安全產業之永續競爭力建構
2024 Joint Portrait Innovation Store Strategy - The Case of Hi-Life / 零售通路產業聯名肖像創新店鋪策略-以中區萊爾富便利超商店面為例
2024 The Impact of Middle and Senior Management Traits and Organizational Adaptive Capability on Sustainable Innovation in Hospitals / 中高階主管特質與組織調節能力對醫院永續創新的影響
2024 The Innovative Business Model of Long-Term Care Services: A Case Study of Foreign Domestic Caregivers / 長照服務之創新商業模式-以外籍家庭看護工為例
2023 Scrolling and Savoring: Consumer Insights into the Effectiveness of Foodie-Instafamous Strategies
2023 ESG Conduct and Performance: Evidence from Emerging-market Firms
2023 Digital transformation strategy： A case study in a rubber mixing company / 企業數位轉型策略-以橡膠混煉企業為例
2023 ESG Brand communication and its impact on brand management : Evidence from Vietnam
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