多媒體通訊

Multimedia Communication

你有多久沒看報紙了呢?

你知道現在傳統的傳播媒介正面臨巨大的衝擊嗎?

為什麼Netflix, YouTube總是知道我想看什麼?

為什麼淘寶, Amazon可以這麼精準的推薦我喜歡的商品?

面對新型態的傳播媒介,除了理解傳播方法與策略,你更不能不知道其背後的演算. 銘傳資傳系「海量資料檢索」課程,將從技術層面的角度出發,教你理解各大IT產業與電商公司背後的智慧運算.

課程主題包含:

1. 推薦演算的數學法則與協同過濾概念

2. Netflix, 淘寶, Facebook, Youtube, Amazon推薦演算法

3. 反轉索引, Google PageRank 網頁權重與 HITS 連結演算法

4. Google機率排序演算與Google SEO 策略

5. 資訊熵, 馬可夫鏈, 語言模型, 互訊息與特徵選取

6. 機器學習與商業智慧

When was the last time you read the newspaper? Do you know that the traditional media is facing a huge impact? Why Netflix, Youtube always know what I want to see? Why is Taobao, Amazon can recommend my favorite products so accurately? In the face of a new type of media, in addition to understanding the methods and strategies of communication, it is necessary to know the algorithms behind it. The "Big Data Retrieval" course will teach you the wisdom of the IT industry and E-commerce companies from a technical perspective.

Course topics include: 1. Mathematical Rule and Collaborative Filtering Concept of Recommender Systems. 2.Case Studies on Netflix, Taobao, Facebook, Youtube, Amazon, etc. 3. Inverted Index, Google PageRank and HITS 4. Google Probability Ranking and Google SEO strategy 5. Entropy, Language Model, Markov Chain, Mutual Information and Feature Selection 6. Machine learning and Business Intelligence