His research interests include business-to-business marketing, marketing strategy, and the marketing-supply chain interface. Dr. Story’s current research looks at the ability of firms to recognize and act on innovation opportunities as a strategic resource, and how that resource can be used as a competitive advantage. He is a Southern Regional Education Board (SREB) Fellow and was awarded a fellowship for his doctoral studies from the Intermodal Freight Transportation Institute at the University of Memphis. Prior to his academic career, Dr. Story worked in supply chain and marketing roles for leading companies such as Alcoa, Johnson and Johnson, Deloitte Consulting, and Accredo. His professional responsibilities spanned several areas of marketing and supply chain, including brand management, product management, inventory management, and operations improvement.