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I was born with a passion to create. This passion has stuck with me throughout my life and led to me developing a love for storytelling, whether that be through conversation or creative work. I believe that every creative piece has a story to tell, and that, in marketing, the execution of storytelling through creatives can make or break a brand. I chose this topic for my senior thesis project because influencers are storytellers through their creative content production and I wanted to understand how they execute this so well, and how they can benefit a brand.
Prior to completing this research I didn’t have much knowledge on the topic of influencers as an entirety, let alone in the fashion industry. However, I did have my own experiences with influencers on social media which is what intrigued me to learn more about the process behind influencer marketing.
In my future I aspire to work with social media marketing, and with influencers being a new trend I felt it was important to navigate this topic so I can incorporate it into my future work.
Thank you.
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