Embedded Files
Bicchieri, C., Muldoon, R., & Sontuoso, A. (2018). Social Norms. Stanford Encyclopedia of Philosophy. https://plato.stanford.edu/entries/social-norms/.
Blackford, B. J., Gentry, J., Harrison, R. L., & Carlson, L. (2011). The prevalence and influence of the combination of humor and violence in Super Bowl commercials. Journal of Advertising, 40(4), 123-134. https://chaos.endicott.edu/cgi-bin/genauth/ecidbauth.cgi?url=https://search-ebscohost-com.proxy18.noblenet.org/login.aspx?direct=true&AuthType=ip&db=cms&AN=69736438&site=ehost-live&scope=site
Brown, M. (2015, Feb. 2). Record 114.4 million watch Super Bowl XLIX, making it most-watched TV program in U.S. history. Forbes. https://www.forbes.com/sites/maurybrown/2015/02/02/record-114-4-million-watched-patriots-seahawks-in-super-bowl-xlix-smash-last-years-by-2-2-million/?sh=2a9cc6c965e6
Brooks, M. E., Bichard, S., & Craig, C. (2016). What's the score? A content analysis of mature adults in Super Bowl commercials. Howard Journal of Communications, 27(4), 347-366. https://web-a-ebscohost-com.proxy18.noblenet.org/ehost/detail/detail?vid=0&sid=f51525bc-6466-4388-9c80-d298fd23f0bc%40sessionmgr4007&bdata=JkF1dGhUeXBlPWlwJnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=118555305&db=cms https://doi.org/10.1080/10646175.2016.1206046
Eisend, M. (2018). Explaining the use and effects of humour in advertising: An evolutionary perspective. International Journal of Advertising, 37(4), 526-547. https://doi.org/10.1080/02650487.2017.1335074
Frank, J., & Silverstein, S. (2020, January 31). How the Super Bowl became the championship of advertising and how to win it Today. Business Insider. Retrieved December 2, 2021, from https://www.businessinsider.com/how-the-super-bowl-became-the-championship-of-advertising-2020-1.
Gough, C. (2021, February 11). Super Bowl 30-second ad costs 2021. Statista. https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/.
Guttmann, A. (2021, February 1). Super Bowl advertising revenue 2020. Statista. https://www.statista.com/statistics/251585/super-bowl-advertising-spending/#:~:text=Super%20Bowl%20advertising%20revenue%202003%2D2020&text=In%202020%2C%20companies%20spent%20449,Miami%20on%20February%202nd%2C%202020.
Graham, M. (2021, February 2). Tom Brady’s cryptic tweet was just an ad for Hulu. CNBC. https://www.cnbc.com/2020/02/02/tom-bradys-tweet-was-an-ad-for-hulu.html
Hatzithomas, L., Boutsouki, C., & Ziamou, P. (2016). A longitudinal analysis of the changing roles of gender in advertising: A content analysis of Super Bowl commercials. International Journal of Advertising, 35(5), 888-906. https://chaos.endicott.edu/cgi-bin/genauth/ecidbauth.cgi?url=https://search-ebscohost-com.proxy18.noblenet.org/login.aspx?direct=true&AuthType=ip&db=cms&AN=118863230&site=ehost-live&scope=site
https://doi.org/10.1080/02650487.2016.1162344
Ivanov, L., Eisend, M., & Bayon, T. (2019). Gendering conversational humor in advertising: An evolutionary explanation of the effects of spontaneous versus canned humor. International Journal of Advertising, 38(7), 979-999. https://chaos.endicott.edu/cgi-bin/genauth/ecidbauth.cgi?url=https://search-ebscohost-com.proxy18.noblenet.org/login.aspx?direct=true&AuthType=ip&db=cms&AN=138524380&site=ehost-live&scope=site
https://doi.org/10.1080/02650487.2019.1617544
Johnson, J. E., & Lee, D. (2011). Super bowl commercial and game consumption for the college demographic. The Sport Journal, 14(1). https://thesportjournal.org/article/super-bowl-commercial-and-game-consumption-for-the-college-demographic/
Kim, K., Cheong, Y., & Kim, H. (2012). Information content of Super Bowl commercials 2001–2009. Journal of Marketing Communications, 18(4), 249-264. https://chaos.endicott.edu/cgi-bin/genauth/ecidbauth.cgi?url=https://search-ebscohost-com.proxy18.noblenet.org/login.aspx?direct=true&AuthType=ip&db=cms&AN=79343105&site=ehost-live&scope=site NO DOI
Manksy, J. (2019, January 31). What the earliest Super Bowl commercials tell us about the Super Bowl. Smithsonian. https://www.smithsonianmag.com/arts-culture/what-earliest-super-bowl-commercials-tell-us-about-super-bowl-180971391/.
Meyer, J. C. (2000). Humor as a double-edged sword: Four functions of humor in communication. Communication Theory, 10(3), 310-331. https://doi.org/10.1111/j.1468-2885.2000.tb00194.x
Morris, W., Ganz, G., & Considine, A. (2020, January 30). The Super Bowl is problematic: Why can't we look away? The New York Timeshttps://www.nytimes.com/2020/01/30/arts/television/super-bowl-why-watch.html
Paulsen. (2019, February 6). Super Bowl ratings hit 25+ year low in adults 18-49. Sports Media Watch. https://www.sportsmediawatch.com/2019/02/super-bowl-ratings-adults-18-49-2/.
Sherman, A. (2021, Feb. 13). The Super Bowl is losing viewers under 50, reflecting how American media has fragmented. CNBC. https://www.cnbc.com/2021/02/13/why-the-super-bowl-is-losing-the-18-49-demographic.html
Suter, R. (2021, February 9). The top 10 Super Bowl 55 commercials, according to USA Today Ad Meter. USA Today. https://www.usatoday.com/story/sports/Ad-Meter/2021/02/08/the-top-10-super-bowl-lv-ads-according-to-usa-today-ad-meter/115450538/.
Swani, K., Weinberger, M., & Gulas, C. (2013). The impact of violent humor on advertising success: A gender perspective. Journal of Advertising, 42(4), 308–319.
https://doi.org/10.1080/00913367.2013.795121
Taylor, C. R. (2016). Some interesting findings about Super Bowl advertising. International Journal of Advertising, 35(2), 167–170. https://doi.org/10.1080/02650487.2016.1156294
Tomkovick, C., Yelkur, R., & Christians, L. (2001). The USA's biggest marketing event keeps getting bigger: An in-depth look at Super Bowl advertising in the 1990s. Journal of Marketing Communications, 7(2), 89-108. https://cars.endicott.edu/cgi-bin/public/ecidbauth.cgi?url=https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip&db=cms&AN=4757519&site=ehost-live&scope=site NO DOI?
Weinberger, M. G., & Gulas, C. S. (2019). You must be joking: An introduction to the special issue on the use of humour in advertising. International Journal of Advertising, 38(7), 909-910 https://doi.org/10.1080/02650487.2019.1652526
Yelkur, R., Tomkovick, C., Hofer, A., & Rozumalski, D. (2013). Super Bowl ad likeability: Enduring and emerging predictors. Journal of Marketing Communications, 19(1), 58-80.
https://chaos.endicott.edu/cgi-bin/genauth/ecidbauth.cgi?url=https://search-ebscohost-com.proxy18.noblenet.org/login.aspx?direct=true&AuthType=ip&db=cms&AN=84379757&site=ehost-live&scope=site NO DOI?
Yoon, H. J. (2016). Comedic violence in advertising: The role of normative beliefs and intensity of violence. International Journal of Advertising, 35(3), 519-539. https://chaos.endicott.edu/cgi-bin/genauth/ecidbauth.cgi?url=https://search-ebscohost-com.proxy18.noblenet.org/login.aspx?direct=true&AuthType=ip&db=cms&AN=114328064&site=ehost-live&scope=site
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