Combining two or more elements to produce a humorous situation
Attributing human characteristics to animals, plants and objects
Overstating and magnifying something out of proportion to reality
Using elements of language to create new humorous meanings
Making funny faces in response to ludicrous situations
Humor arising from unexpected situations
Providing blatant ironic responses or situations
Memes transform from a single event to a shared social phenomenon through the processes of imitation, copying, mimicking, remixing or repackaging.
A non-meme format is a stand-alone post, comment, image, or video that utilizes humor, but does not prompt other users on the platform and beyond to engage.
Shown throughout previous literature written on the subject, the most engaging kinds of humor on social media are surprise and sarcasm. Social media marketing practicioners looking to incorporate humor into their strategy should begin with these two types of humor, so long as they are in line with the brand voice and tone.
The key to using humor on social media is to find the most engaging way to do so. When it comes to the format of your content, using a meme by either attempting to create your own (which can be more difficult) or capitilizing on already viral content, is the best way to ensure engagement. Much like the type of humor you choose, be sure to only utilize memes that are in line with your brand voice.