Keys To a Succesful CTA
According to Hubspot.
Embedded Files
Image From HubSpot
What Is a Call to Action?
What Is a Call to Action?
According to Hubspot, a social marketing company, "CTA stands for call-to-action, and it's the part of a webpage, advertisement, or piece of content that encourages the audience to do something. In marketing, CTAs help a business convert a visitor or reader into a lead for the sales team. CTAs can drive a variety of different actions depending on the content's goal" (Hubspot n.d.).
Keys To a Successful and Effective CTA
Keys To a Successful and Effective CTA
- Simple and effective CTAs
- CTAs with great call-to-action phrases
- CTAs that balance multiple buttons on one page
Examples of CTA's From the NFL's Instagram
Examples of CTA's From the NFL's Instagram
Elements of the CTA
Elements of the CTA
Clear Messaging
No Icons
Not a clear direction of where to get Madden from the social post
Lower Engagement
Elements of the CTA
Elements of the CTA
Uses Icons
Concise
Clear Messaging
Higher Engagement
Use of Hashtags
As pictured In the examples given by Hubspot, you can see they use clear and concise messaging, as well as icons to help dictate the consumer to perform a specific task. With the NFL posts, the Post on the right closely aligns with what Hubspot says Is more successful than the post on the right. This can also be seen In the number of likes and comments on each post. While Call to actions will inherently look different on social media posts then It does in email campaigns or websites, there are still ways to translate an effective CTA Into social media.
As pictured In the examples given by Hubspot, you can see they use clear and concise messaging, as well as icons to help dictate the consumer to perform a specific task. With the NFL posts, the Post on the right closely aligns with what Hubspot says Is more successful than the post on the right. This can also be seen In the number of likes and comments on each post. While Call to actions will inherently look different on social media posts then It does in email campaigns or websites, there are still ways to translate an effective CTA Into social media.
Page updated
Report abuse