CRN 71841

BCST 100  -  ONLINE COURSE

16 week course begins on August 29th, 2022 

This is the information page for BCST 100 - Introduction to Electronic Media - Section  931. This is a purely online course; there are NO required face to face meetings for this course. All assignments and exams are conducted online.  

This site you are viewing is for information only. Lectures and assignments for this online course will be completed using CANVAS, CCSF's online learning software. 

Course Content and Textbook

BCST 100 links the traditional world of broadcasting and the contemporary universe of digital electronic media, which offers increasingly greater control over listening, viewing, and electronic interaction. 

This course consists of a series of readings and guided assignments to be done on your own computer for the online version of the course. Weekly readings present:

• The history and development of electronic media technologies such as radio, television, the internet and social media

• The structure, economics, content, and regulation of broadcasting and online media

• Research into the social impact of the electronic media

The textbook for this course is:  Now Media:  The Evolution of Electronic Media - Norman Medoff, Barbara Kaye (4th edition, 2021 Routledge).  

Print ISBN: 9781003020721, 1003020720

eText ISBN: 9781000380538, 100038053X

The textbook is available for digital rental from Vital Source and other online sources.  Rental fee is approximately $40 for the semester.  You must have the new 4th edition of the textbook - earlier editions will not correspond to lesson plans, quizzes and exams.   Please ensure that you have the text by the start of classes.  Extensions and make ups will not be permitted for failing to have the textbook.  

Find more details on this course in its online Course Syllabus

Instructor Contact Information

My name is Malcolm Cecil, and I'm the instructor for the online section of this course.  Once we get started in our course, please contact me through the Inbox function of CANVAS, our online learning management system. 

Dr. Malcolm Cecil

Office: AX 172, Creative Arts Extension Bldg.

Voice: (415) 239-3269

Email: mcecil@ccsf.edu

I will respond to communication within 48 hours from Monday to Friday, exclusive of holidays. 

Course Registration, Waitlist, Adds and Drops

Wait List Information

All online courses use waitlists. The waitlist is in the MyRAM portal (where you register for classes). As space becomes available in the class, students are notified through their CCSF email that they may add the course. When the class begins, the waitlist will go offline. If you still want to join the class, please follow the procedure in the section below about 'Adding an Online Class after Open Registration'. 

There's more information on the CCSF website Wait List Information Page.

Adding an Online Class after Open Registration

 Beginning the second week of instruction, if you want to add a class whether it has space or is full,  you can submit a Class Add Request in your myRAM Portal.

 If I have space in the class, I will approve you to add the course and you will be notified through your CCSF email.  

 You must then add the class in your myRAM Portal. There's more information on the CCSF website Add/Drop Procedure page.

Course Organization

Once the course begins we will release new content each week. This is not a self-paced course, so you will be busy all semester.  A new week will open on Monday morning and will stay open until the next Sunday evening at 11:00 pm. We encourage you to do the readings and assignments early in the week, so that you don't run out of time when things are due on Sundays.

There will be a discussion forum, a quiz and an assignment due most weeks.  The assignments include research essays, a personal reflection on your media use, presentations about industry news and advertisements and quizzes and exams.  

If you take the course online, you will need to have access to your computer throughout the week to do readings, assignments and quizzes. You must have an up-to-date operating system and web browser to participate in this course. 

Please see the home page of this site for more resources and my contact information. 

Resources to help you succeed

You can read research based advice about  "Succeeding in Online Classes" and find additional resources on the Distance Learning Department student resources page. 

Students who need academic accommodations should request them from Disabled Student Programs and Services (DSPS) located in the Rosenberg Library Room 323. Telephone: 415.452.5481 (V), 415.452.5451 (TTY). DSPS is responsible for verifying and assessing disability-related need for academic accommodations and for planning accommodations in cooperation with students and instructors as needed and consistent with course requirements.