For 180 years, Catholic schools have been providing students in the Archdiocese of Melbourne with the best education possible.
Melbourne Archdiocese Catholic Schools (MACS) was established on 1 January 2021 to bring together nearly 300 Catholic schools from across Melbourne to build on that legacy and forge a new path together. Our strategy, MACS 2030: Forming Lives to Enrich the World, outlines our purpose: Forming lives of faith, hope and love in the light of Jesus Christ.
We are very proud of our new brand, what it symbolises about us and our mission, and of our MACS 2030 strategy.
Our rebrand journey
Our brand manifesto – Lighting their path
Accompanying our change of logo is a new manifesto and end line. 'Lighting their path' captures the critical work that comes to life in our classrooms and playgrounds, administrative wings and system offices. It reminds us that we all have a role to play in the education and development of students across the system, helping every student reach their potential and be the best versions of themselves.
Our new logo
The MACS logo is the official stamp on our visual content and one of the most recognisable elements. It has been designed with the following mind:
The cross or crucifix at the centre of our logo represents that the Catholic faith is at the very heart of everything we do.
The pathways create a sense of multiple, different paths leading forward, emphasising that there is no singular ‘right’ path.
The triangular shape of the logo points upwards implying progress, a future focus and forward movement.
Our new brand colours
This colour is taken from the gold light that shines through the tinted windows of St Patrick's Cathedral. As a liturgical colour, gold symbolises glory, joy, innocence and purity of soul.
Bluestone is a distinctive feature of Melbourne's streetscape and part of the daily fabric of life in the city. The colour evokes feelings of stability and wisdom.