The study of psychology is evidence based and has evolved through a variety of different research approaches, both qualitative and quantitative. As students are exposed to research it is important that they understand the advantages and limitations of different approaches in order to critically evaluate the contribution of research studies to the understanding of human behaviour. Asking questions, challenging assumptions and critically assessing the methods used by researchers are integral skills in the study of psychology. These skills are assessed by criterion D (critical thinking) for essay responses in paper 1 section B and paper 2.
An understanding of approaches to research is also important for the internal assessment task in order to design, conduct, analyse, draw conclusions and evaluate an experiment.
HL students will be directly assessed on their understanding of approaches to research in paper 3.
Research methods
Essentially there are two approaches to research: qualitative and quantitative. There is no hierarchy to the approaches. The method chosen will depend on the aims and objectives of an investigation. No method is perfect in itself and all methods have their individual strengths and limitations. A researcher will choose the method or methods that are most suitable for a specific research study.
Approaches to research in psychology may be reductionist or holistic. As behaviour is often the result of complex social, cultural, cognitive as well as biological interactions, a combination of approaches to researching behaviour is not only inevitable, but desirable.
Qualitative research
Case studies
Naturalistic observations
Interviews
Experiments
Field experiments
Quasi-experiments
Natural experiments
Correlations research
A hypothesis is a statement that is testable and falsifiable based on the results of an experiment or observation. The null hypothesis (Ho) is a statement that the treatment had no effect while the alternate hypothesis (H1) is a statement that the treatment will have an effect on the Dependent Variable. One of the hypotheses is rejected and the other accepted depending on the outcome of the investigation.
The Independent Variable is the factor that the experimenter manipulates. The Dependent Variable is the measurement generated by the manipulation of the Independent Variable.
This involves selecting participants for a study. The following are common techniques. Random sampling is the process where every member in the target population has an equal chance of being selected. Convenience/opportunity sampling is the process of selecting people who are able to participate in the study at a given time. Volunteer sampling is when individuals choose to participate in the study.
Participants are chosen because they possess characteristics salient to the research study. Snowball sampling Participants who are already in a study help the researcher to recruit more participants through their social network.
This refers to eliminating or controlling any factor that could affect the results of the study, apart from the Independent Variable. When and how this is carried out will depend on the method chosen to generate the information needed.
These are paramount in any investigation of any kind in psychology. Please see the separate sections of the guide and teacher support material for more information on ethical considerations in psychology.
Raw data is the data collected from the investigation. This is then processed in a variety of ways and displayed so that possible trends in the results can be seen.
This is used in qualitative research to determine the meaning or purpose of data as it appears in the transcript or field notes. The analysis of the transcript or field notes involves coding and categorizing data and organizing them into a hierarchy of themes.
statistics describe the spread and range of the data. Inferential statistics attempts to highlight relationships and trends in the data.
This term is used in qualitative research to indicate whether or not the findings of the study are congruent with the participants’ perceptions and experiences.
Bias refers to factors that may affect the results of the study. The following are common biases.
It is tempting to conclude that correlated data is an indication of causation. Although it may indeed be the case, it is good practice to approach a definitive conclusion with caution. Causality itself can take a variety of forms.
This is the degree to which the study can be repeated by the same or different researchers and achieve comparable results.
This is based on probability sampling and the results are applicable to the whole target population.
Findings from a study can be transferred to settings and/or populations outside the study only if the findings of a particular study are corroborated by findings of similar studies (for example, in multiple case studies).