Embedded Files
Colours
Colours
Our primary palette
Our primary palette
Deep purple
Deep purple
RGB: 84; 0; 156
HEX: #54009C
CMYK: C:87 M:98 Y;0 K;0
Digital purple
Digital purple
RGB: 194; 0; 255 HEX: #C200FF
CMYK: C:63 M:81 Y;0 K;0
Tech pink
Tech pink
RGB: 255; 0; 163 HEX: #FF00A3
CMYK: C:5 M:88 Y;0 K;0
Peppermint
Peppermint
RGB: 0; 255; 207 HEX: #00FFCF
CMYK: C:60 M:0 Y;38 K;0
Our secondary colours
Our secondary colours
Text
Text
135% shade of deep purple
#370065
CMYK: C:87 M:98 Y:0 K:35
Denim
Denim
RGB: 92; 97; 212 HEX: #5C61D4
CMYK: C:77 M:67 Y;0 K;0
Zest
Zest
RGB: 250; 238; 0 HEX: #FAEE00
CMYK: C:8 M:0 Y;89 K;0
Gradients
Gradients
Our primary gradients
Our primary gradients
All of our gradients are rotated at 45 degrees.
Our secondary gradients
Our secondary gradients
Tints & shades
Tints & shades
Use our tints for backgrounds when a primary, secondary colour or gradient is too intense.
Deep purple
Get hexDeep purple
Digital purple
Get hexDigital purple
Tech pink
Get hexTech pink
Peppermint
Get hexPeppermint
Denim
Get hexDenim
Zest
Get hexZest
Brand guidelines
Brand guidelines
Download our latest copy of our brand book here:
Download our latest copy of our brand book here:
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