Google Business Messages

Market reach

• Over 70% of world phones and tablets are run on the Android operating system (source: Statcounter)

• Over 92% of online searches happen on Google (source: Statcounter)

• Over 66% of U.S. consumers who use navigation apps are using Google Maps (source: Statista)

The above statistics represent a tremendous opportunity for brands to offer a messaging experience to consumers on their mobile phone.

Easy to use

• GBM makes it easy for consumers to start messaging conversations from entry points that are natively embedded in their phone, allows them to take the conversation on the go, and respond on their own time.

Rich experience

• Google Business Messages powers a beautiful conversational commerce experience that supports a display of images, interactive buttons, and product selection.

Transition to convert conversations to digital

• Google’s seamless blending of organic search results and a messaging interface is an impactful way to move consumers to messaging.

No Google Fees

• Google does not charge any fees for using the service.

Reduce Customer Service and Customer Acquisition Costs

• Intercept phone calls to your expensive call center before they even reach the IVR

• Answer consumer’s questions about pricing, inventory, delivery, and more without wasting your branch’s employees time, allowing them to dedicate their time to customers who are in the store

Secure

• Google validates a brand during the onboarding process to ensure consumer confidence that they are communicating with an authentic brand

• All communications between LivePerson and Google are HTTPS encrypted

Entry Points

Users start conversations with Business Messages agents through entry points, each of which has a unique location, look, and feel.

You can track the entry point where a user started a conversation, and some of them provide additional context.

Categories

Within each of the 3 entry point groups, you can create multiple entry points for an GBM agent to drive more conversations.

Location based Entry Points

These entry points rely on locations, allowing conversations to occur when:

Location Search via Google Maps Access Google’s 1 Billion monthly active users any time they search for your business and offer them an efficient, centralised messaging experience that takes pressure off of in-store employees who can focus on helping the person in front of them.