Because outdoor advertising is in the public, advertisements are seen halfway. It is because of such OOH that we can distribute information to society.
Our business is operated by installing digital signage in public places.
We intend to provide valuable information to everyone.
In addition, we, LIVE BOARD, were established in 2019, and one year later we suffered an unprecedented situation of new coronavirus.
That is why we are more determined than ever to do what we can do for our society.
Translated with www.DeepL.com/Translator (free version)
Activities
Today, September 21, we at LIVE BOARD,INC. are honored to join together with ハッシュタグ#OOH companies worldwide in celebrating UN #InternationalPeaceDay through the global initiative Essays for Peace.
As a proud member of the World Out of Home Organization, we took part in this powerful, collective action uniting screens across the globe — public and private, large and small — to share a message of unity and peace.
We replaced our screens for 5 minutes at noon to display a simple yet powerful image: a lit#candle 🕯️ — a universal symbol of peace. No words, no logos, just a moment of global unity, with each timezone participating to join the global Peace-Wave.
Visit the official page to learn more: https://essaysforpeace.com
~Marking the 3rd Joint Climate Change Campaign by the SDG Media Compact member TV broadcasters~
LIVE BOARD,INC. has once again supported the joint campaign by the United Nations and Japanese media, "Promise of 1.5ºC. Act now to stop global warming." following 2022 and 2023 events*1. In order to help promote this campaign, LIVE BOARD has been distributing content for the campaign on digital OOH,*2 a total of 70 of its screens nationwide (including Hokkaido , Miyagi, Tokyo metropolitan area, Aichi, Osaka, Hiroshima, Fukuoka and other prefectures), beginning September 20,2024.The campaign aims to show how people can limit the increase in the average global temperature rise above pre-industrial levels to 1.5°C.Original video content will feature a varitey of newscasters and mascots from six TV stations.
*1 Reference: Press release on September 27, 2022 , Press release on September 13, 2023
*2 Abbreviation for "Digital Out of Home." Advertising media using digital signage installed on public transportation, outdoor advertising, and in commercial facilities, etc.
2024
~2nd Joint Climate Change Campaign by the SDG Media Compact member TV broadcasters~
LIVE BOARD,INC. has supported joint campaign by the United Nations and Japanese media, "Promise of 1.5ºC. Act now to stop global warming." following last year's event*1. In order to help promote this campaign, LIVE BOARD has been distributing content for the campaign on digital OOH,*2 a total of 67 of its screens nationwide (including Hokkaido , Miyagi, Tokyo, Aichi, Osaka, Hiroshima, Fukuoka and other prefectures ), starting from September 18,2023(Monday).The campaign aims to show what people need to do now to limit the increase in the average global temperature rise to 1.5°C above pre-industrial levels.Original video content aired during the campaign will feature newscasters and mascots from six TV stations.
*1 Reference: https://www.unic.or.jp/news_press/info/44283/?lang=en
*2 Abbreviation for "Digital Out of Home." Advertising media using digital signage installed on public transportation, outdoor advertising, and in commercial facilities, etc.
- The excitement of wheelchair rugby will be shared through outdoor advertising starting June 26, 2023!
LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, "LIVE BOARD") has decided to become an official media partner of the "Mitsui Fudosan 2023 World Wheelchair Rugby Asia-Oceania Championship," to be held by the Japan Wheelchair Rugby Federation (Headquarters: Minato-ku, Tokyo; Director: Kohey Takashima; hereinafter "JWRF"). ※reference: [JWRF] AOC Championship News (in Japanese only)
LIVE BOARD will use its total of 60 digital OOH screens in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, and Saitama) to show JWRF content and PR videos for the "Mitsui Fudosan 2023 World Wheelchair Rugby Asia-Oceania Championship" from Monday, June 26 to Sunday, July 2, 2023.
LIVE BOARD supports JWRF's mission of "continuing to create moments in which people can share emotional experiences regardless of their ability status." LIVE BOARD will leverage its tremendous reach to show the great excitement of wheelchair rugby, sharing the excitement and passion far and wide.
LIVE BOARD, INC. is participating in the "Art Crash World Tour," an international "Art x DOOH" project by Artcrush , an organization that supports digital art artists all over the world, to provide value to artists, digital OOH (DOOH) media, and audiences.
The artwork will be aired on the Aoyama Street Billboard and Works Minami-Aoyama, DOOH screens owned by LIVE BOARD, from May 8 (Mon.) to 14 (Sun.), 2023.
2023
LIVE BOARD, INC. and the Japan Wheelchair Rugby Federation (JWRF) will utilize LIVE BOARD's nationwide digital signage to distribute a video announcing the "Mitsui Fudosan 2022 Wheelchair Rugby SHIBUYA CUP" on 60 screens in the Tokyo metropolitan area in November 2022.
Masayuki Kawai, Executive Director, United Nations Association for UNHCR (United Nations High Commissioner for Refugees - Japan Committee) commented
We would like to express our sincere gratitude for your immediate offer of support immediately after the humanitarian crisis in Ukraine broke out.
Refugee issues are now of growing concern in Japanese society at a level never experienced before.
Your company's support has led to a great deal of support for the UNHCR (United Nations High Commissioner for Refugees), whose humanitarian efforts on the ground are being communicated daily through visions from all over the country.
We have received information from many individuals and organizations who have felt the need to take action.
We would like to express our gratitude for your support through our core business, which is a great source of strength in the field of refugee assistance.
LIVE BOARD,INC. has joined the world's first national-level joint campaign by the United Nations and Japanese media, "The 1.5°C Commitment - Move Now to Stop the Temperature Rise. As part of the campaign, NHK and five commercial broadcasters are working together to develop the campaign, and since September 20 (Tuesday), LIVE BOARD has been distributing the campaign's content video on a total of 75 digital OOH*2 media owned by the Company nationwide (including Hokkaido, Miyagi, Tokyo, Aichi, Osaka, Hiroshima, Fukuoka, and other prefectures).
This campaign conveys the message that we must move now to limit the increase in the world's average temperature to 1.5°C above pre-industrial levels. Original videos featuring anchors and characters from six TV stations are broadcast.
The "mamatas" video media for moms and dads operated by C Channel Corporation (total followers: over 1.1 million, https://www.mamatas.net/), and the Saitama Rapid Transit Dynamic Vehicle Screen owned by LIVE BOARD, will be used to air the real useful information content "HAPPY SHORT CLIP! The content will be aired on all 480 screens of Saitama Rapid Transit's Dynamic Vehicle Screen, owned by LIVE BOARD.
In light of the power saving request, LIVE BOARD will respond by reducing the brightness of our own digital signage by 15%, starting on Wednesday, June 29, 2022, and continuing until the power supply is ready.
In response to this alert, LIVE BOARD has reduced the brightness of our owned digital signage by 15% as of 2:00 p.m. on Tuesday, March 22, 2022.
2022
Utilizing nationwide digital signage owned by LIVE BOARD, CURBON will begin airing 365Graph sponsored by CURBON on Monday, November 1, 2021.
LIVE BOARD,INC. has received the endorsement of the recently announced "Restaurant Support Campaign" from "Hitosara," a gourmet media site operated and handled by USEN Media Corporation and USEN FB Innovation Corporation, part of the USEN-NEXT GROUP, and has decided to collaborate in the areas of content provision and restaurant development.
Bringing smiles to the faces of local residents with a message that is familiar to each area! ”Papapan" x LIVE BOARD will be shown at 76 locations in 8 cities nationwide from June 14, 2021 (Monday).
Shibuya Street Gallery," an art platform in the city where the Shibuya area collaborates, has started! LIVE BOARD also endorses this project!
We are pleased to announce that our LIVE BOARD has been adopted as one of the media to transmit the data on human flow using digital signage, which was announced at the regular press conference of the Governor of Tokyo on February 5, 2021 (Friday) at 14:00 as a measure to call for self-restraint against COVID-19 in Tokyo.
2021
Takuya Kimura, the originator of the "AITSU" project, talks about the concept of the "AITSU" project to re-enlighten people to take measures against infectious diseases and his message to those who are still taking measures against infectious diseases. The concept movie of the "AITSU" project, in which Takuya Kimura plays the entire role, will be shown at 73 locations in 8 cities nationwide on November 26, 2020 (Thursday) in our own digital OOH.
LIVE BOARD,INC. has joined Johnny's Smile Up Project, a social contribution activity of the Johnny's Group. Project," a social contribution activity of the Johnny's Group, to raise awareness of measures against infectious diseases such as the new coronavirus and influenza, as the spread of the new coronavirus is once again on the rise. The "AITSU" movie will be distributed at 73 locations in eight cities, including Tokyo and Hokkaido, starting on November 24, 2020 (Tuesday), as part of the company's CSR activities. In addition, the movie will be distributed from the SNS account of "Johnny's Smile Up ! Project" SNS account.
Publicity support for "Next World ExhiVision" of Japan Media Arts Festival through the power of LIVE BOARD's digital OOH.
The #OurSecondChance campaign is an effort by WOO to reaffirm to society that OOH is a truly global and powerful medium, and to encourage OOH media companies around the world to support the campaign. While the new coronavirus is spreading, on the one hand, people's thinking and habits are changing for the better, and under the slogan "Our Second Chance = If you want to start over, start in the right direction," WOO is developing a creative campaign to reexamine people's values and habits.
The campaign was launched in July 2020, and the creative has been translated into eight languages, with OOH media outlets around the world responding to the collaboration.
2020
2019