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In the complex ecosystem of PR and marketing, success hinges on strong partnerships between in-house teams and agencies. My unique experience on both sides of this relationship allows me to offer specialized services that address the distinct needs and challenges of each group.
In the complex ecosystem of PR and marketing, success hinges on strong partnerships between in-house teams and agencies. My unique experience on both sides of this relationship allows me to offer specialized services that address the distinct needs and challenges of each group.
For In-House Executives: I help you maximize your agency relationships, align PR efforts with brand goals, and drive measurable business impact.
For Agency Leaders: I empower you to elevate client experiences, refine your process, and deliver exceptional, results-driven campaigns.
By serving both sides, I create an environment where in-house teams and agencies can thrive together, fostering stronger collaborations and achieving remarkable results.
Services for In-House Executives
On-Demand Sanity Saver
I provide strategic guidance that adds context to earned media opportunities and inspires bold, big-picture thinking. I can provide ongoing insights that fuel collaborative success, or as needed support to keep ideas fresh and impactful.
Excellence Orchestrator
From annual plans to product launches, I help develop rock-solid processes. I can craft clear briefs, create a smooth smooth onboarding experiences, and develop winning strategies that pave the way for successful outcomes.
Competency Cultivator
I can train and nurture internal talent overseeing PR activities, boosting your team's expertise. I can also connect you with top-notch PR consultants, influencers, and agencies to execute your projects flawlessly.
Services for Agency Leaders
Playbook Creator
I can work with you to strategically plan and execute key processes like client onboarding, planning, and new business development.
Skill Builder
Through full agency, select team, and one-on-one workshops, I can cover everything from translating briefs to pushing back effectively.
Perpetual Perspective Provider
Whether you need to chat through client challenges, review work, or bring pitches and big ideas across the finish line, I'm here to support you at all levels.
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