BLUHEALTH Privacy Policy
BLUHEALTH is committed to protecting the privacy of our users. This Privacy Policy outlines the types of personal information we collect when you use our mobile application ("BLUHEALTH"), how we use and safeguard that information, and your choices regarding your data.
Personal Information
We may collect personal information such as your name, email address, and other contact information when you voluntarily provide it to us.
Health Data
Our app utilizes remote Photoplethysmography (rPPG) technology to gather health vitals or biomarkers. This may include heart rate, blood oxygen levels, and other relevant health metrics.
Food Log Information
We collect data about your dietary habits, such as the type of food consumed, and calorie intake, which you log in the app. This information helps us provide personalised nutritional insights and recommendations.
Appointment Booking Information
When you book appointments through the app, we may collect scheduling details such as appointment dates, times, and the nature of the appointment (e.g., consultation or health checkup).
We may use the collected information for the following purposes:
To provide and improve our services, including personalised health and nutritional insights, food log tracking, and risk scoring based on the collected health and dietary data.
To facilitate and manage appointments, including sending reminders or follow-up communications.
To communicate with you, respond to inquiries, and offer customer support.
To analyze trends, monitor usage patterns, and enhance the overall user experience.
While we strive to provide accurate health and dietary information, please note the following:
The information provided by the app is intended for informational purposes only and should not be considered medical or nutritional advice.
We do not guarantee the accuracy, completeness, or reliability of the health and nutritional information provided by the app.
Users should consult a registered healthcare or nutrition practitioner before making any health or dietary changes based on the app's information.
We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
Our app may integrate with third-party services, such as analytics providers or healthcare partners. These third parties may collect information about your use of the app, subject to their own privacy policies.
Collection and Use
As part of using the app, including any connected devices (e.g., fitness straps), certain health-related data may be collected and processed, such as:
Blood pressure
Heart Rate (BPM)
Respiration (RPM)
Stress level
HRV-SDNN (ms)
Calculated biomarkers and the "Bluhealth Wellness Score" to track and maintain historical measurement data.
The app uses video of a small patch of skin from your face or finger (without identifiable features such as eyes). This video is processed locally on your device in real-time, is not retained once the measurement ends, and is not transferred to our servers.
Food Log Data
Your dietary information, including food logs, is stored securely and is used solely for providing nutritional insights and recommendations.
Disclosure and Sharing
In some cases, vital signs, food log, and health-related data are transmitted directly from your device to the relevant account owner. We do not retain or process such data beyond what is necessary for app functionality.
We may share personal data with third-party service providers that help us provide and improve our services.
Retention
We retain the personal data we collect for as long as necessary for the purposes outlined above, under applicable regulations, or until you choose to opt out, where applicable.
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy within the app.
If you have any questions or concerns about our Privacy Policy or data practices, please contact us at developer@support@ibluhealth.com.
By using our app, you consent to the collection and use of your information as described in this Privacy Policy.