Why Do You Need To Increase Domain Authority?
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If you want to rank your site to stay on Google's top 10 search results, then domain authority (DA) is the most important factor for that. So why am I saying just "domain" and not "page"?
It's because if we have at least 70+ DA for our main domain, then it'll be easier to get into the top 10 results. Still, if we are trying to rank any particular page of ours like a blog post or product review, e.t.c, then, in that case, our main domain DA doesn't matter, all we need is higher Page Authority (PA) so that this particular page can easily rank in Google's top 10 results.
In reality, you want to strengthen both PA and DA. The PA may well see u rank a page but the DA will help keep you there longer and make it easier for new content to be ranked.
The difference between domain authority and page authority.
Domain Authority (DA) = The overall rating given by the Google Page Rank algorithm for your website or primary domain.
Whereas Page Authority (PA) = The rating given by Google PageRank algorithm only for a particular individual web page, e.t.c of yours, like the blog post, services e.t.c.
If you want to know how high your current domain authority or PA is, you can quickly check it on the MozBar tool, which will tell you all about this in a more technical way.
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