What Are Some Examples Of Local SEO Optimization Strategies. Visit How To Use Local SEO Services
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You will need to understand the tactics that your SEO agency may want to discuss with you or recommend. Let us address a few of these:
GMB Optimization
Google My Business are the entries you see in the map section just after the first ad block on a search engine results page (SERP). If you can rank well here then you will receive a lot of traffic and phone calls.
Local Keyword Research
Ensure your agency will work with keywords that real people would use when doing a search. Its easy to rank locally for some obscure sch term but will ranking for that bring you any traffic? Ask them to explain their keyword selection as this will determine what sch terms you will rank for.
Check Their Research Process And How Their Data Is Organized
You want to know where they are getting their research from. It should be presented to you in an organized manner, usually spreadsheets are used for this.
SERPS Analysis
Local SEO
SERP Analysis is where they will look at the organic search results to see what is ranking currently for the target search terms. By reverse engineering these results you can see what the ranking sites have done that Google likes enough to put them at the top of the SERPS. Check the content that is ranking and make your decision on what you need to write about. Looka t how the content on the top ranking sites is organized. Organize your writing to match the top ranking sites; content topics, use of headers, images and structure. You need to be a little bit better as anything ranking above you.
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