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To ensure the process is seamless, use the below steps:
1. Use an editorial calendar template. It will be an actionable system to help coordinate the various content marketing details. It also helps every team player to be aware of their tasks ahead of time. It helps everyone to work stress-free, avoiding last minute rush.
2. If you hadn't done so, decide on your blog post categories. Create different range of topics to handle, and do not try to be everything to everyone. Be specific and purposeful with your content.
3. Focus on keyword research, so that you drive traffic to your content.
4. Create actionable briefs for every content asset. At this point, you are already creating your editorial calendar, congratulations! For each planned topic, create a detailed brief.
5. Use other mediums to market your content. It gives room to use cross-promotional actions across different platforms. Utilize all options such as social media posts, email marketing, webinars, social ads and lead magnets e.g., e-books.
Employing the right approach will help simplify your content marketing process significantly. When you plan well, your output will be more predictable and useful.
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