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Project Description
Project Description
Design, implement and manage a small scale chrysanthemum enterprise, growing flowers for sale for Mother's Day
Design, implement and manage a small scale chrysanthemum enterprise, growing flowers for sale for Mother's Day
Learning Objectives
Learning Objectives
Agriculture
Agriculture
Understand the growth cycle and requirements of chrysanthemums
Apply appropriate planting, watering and fertilisation techniques
Identify and manage common pests and diseases
Harvest and post harvest handling of chrysanthemums
Business Management
Business Management
Develop a business plan, including a budget, marketing strategy and pricing
Track and manage project expenses and income
Evaluate the profitability and success of the enterprise
Marketing
Marketing
Research and identify target customers for Mother's Day flowers.
Design and implement marketing materials to promote the chrysanthemum sales.
Calculate the cost and effectiveness of marketing strategies.
Teamwork
Teamwork
Collaborate effectively with peers to achieve project goals
Delegate tasks and responsibilities fairly
Communicate effectively
PHASE 1 - Planning and Research
PHASE 1 - Planning and Research
- Market Research: Research the demand for Mother's Day flowers in the Northern Rivers area. Identify potential customers.
- Variety Selection: Research different chrysanthemum varieties suitable for Mother's Day, considering factors like color, size, bloom time, and market demand.
- Budgeting: Develop a detailed budget for the project, including costs for seeds, soil, fertilizer, marketing materials, and other expenses.
- Business Plan: Create a business plan outlining the project goals, target market, marketing strategy, sales plan, and financial projections.
PHASE 2 - Implementation & Growing
PHASE 2 - Implementation & Growing
PHASE 2
Planting: Plant seedlings based on your chosen variety and timeline.
Growing: Implement proper planting, watering, and fertilization techniques based on the specific needs of chrysanthemums.
Pest and Disease Management: Monitor for common pests and diseases and implement appropriate control measures.
Record Keeping: Maintain detailed records of activities, observations, and expenses throughout the growing process.
PHASE 3 - Marketing & Sales
PHASE 3 - Marketing & Sales
PHASE 3
Marketing Materials: Design and create marketing materials (e.g., posters, flyers, social media posts) to promote your chrysanthemums.
Pricing Strategy: Determine a competitive price for your chrysanthemums, considering production costs and market value.
Sales Channels: Identify and establish sales channels for your flowers (e.g., direct sales, local markets, collaboration with florists).
Customer Service: Prepare to provide excellent customer service to potential buyers, answering questions and addressing any concerns.
PHASE 4 - Evaluation & Reflection
PHASE 4 - Evaluation & Reflection
PHASE 4
Project Portfolio: Each student will submit a comprehensive project portfolio documenting their planning, implementation, sales, financial results, and reflections.
Teamwork and Participation: Assess individual contributions and participation within the group throughout the project.
Presentation: As a group you will present your Chrysanthemum Enterprise to Ms Mendoza and Mrs Foyster, highlighting your key achievements and learnings.
ASSESSMENT
ASSESSMENT
- Project Portfolio: Each student will submit a comprehensive project portfolio documenting their planning, implementation, sales, financial results and reflections.
Teamwork & Participation: Individual contributions and participation within the group throughout the project.
Presentation: Present your Chrysanthemum Enterprise highlighting key achievements and learnings
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