Privacy Policy

Privacy Policy

Lily Innovation Advisors Ltd (‘Lily Innovation’) respects the privacy of your personal information. This Privacy Policy (‘Policy’) explains how we collect and use personal information of users (‘you’).

What information we collect and how we collect it

We collect information primarily from clients and investees under explicit engagement arrangements. This information can be extremely varied.

We also collect information through exchanges with other persons and entities by email, internet platforms and other communications media. This information can also be extremely varied. We may collect personal details (e.g. business cards) at networking events.

Our website uses Google Analytics, which collects information such as geographical location, webpage views and visits to other websites, including using cookies. To opt out of being tracked by Google Analytics, you can install the relevant browser add-on available at

What we do with your information

We use information relating to clients and investees exclusively for purposes of our relationships with those entities.

We use information from exchanges with other persons and entities to develop our business. Please be aware that we have no obligations of confidentiality regarding information that you provide to us unsolicited.

We may use Google Analytics information to assess usage of our website and improve its content and functions.

How we share your information

We never share your information with third parties without your consent, except that we may share information (i) that you provide to us unsolicited or (ii) as required by law.

Rights regarding your information

You have the following rights regarding your personal information (which may be subject to certain limitations):

  • access to and correction of information

  • deletion of information and restriction of processing

  • portability of information to another service provider.

If you wish to exercise these rights, please contact us at

How long we keep your information

We generally keep your information until you ask us to delete it. Information on historical client matters is archived for our records, and not actively processed.

Information security and storage

We use industry-standard organisational and technical security procedures. Our IT infrastructure is provided primarily by Google GSuite.

Changes to this Policy

From time to time, Lily Innovation may revise this Policy to reflect changes in the law, changes in our services, or for other reasons. Updated versions of this Policy will be posted on our website. If we make significant changes to the Policy, we may contact those for whom we have contact details to explain the changes.

Contact information and complaints

Lily Innovation Advisors Ltd is registered in England as company number 06855226, and our registered address is 20-22 Wenlock Road, London N1 7GU. If you have any questions or concerns about this Policy or the way we use your information, please contact us via

If you consider that we have not addressed a problem, you have a right to complain to the UK Information Commissioner's Office. Further information can be found at