Decide on the message you want to communicate and who you want to reach out to. 

Have a clear call to action. 

Make sure the important info (name of event, date, time etc.) is featured prominently and is easy to read even from a distance. Include registration info if needed.

Include contact info for people with questions.

While posting at a business, library, government office, or community bulletin board, use the opportunity to explain it to people there - they may want to come, or can help answer questions for others.

If publicizing a LiKEN meeting, be sure to include LiKEN's logo and other branding material.

Make it colorful and eye-catching, avoid clutter!

For more tips, see this Community Toolbox!

Multiple types of posts are important and can be used effectively as the meeting time gets closer:

Sharing links into various social media groups increases your reach

• Start conversing with group members online or in person to gain permission to post (express appreciation)

QR codes and landing pages are useful for sharing links

Livestreaming community events creates transparency and can increase interest in future meetings and events. 

Promote your online platform(s) at events to capture your target audience.

Create an easy to read, easy to understand one-pager, or share a flyer with journalists, so they can more easily digest the information.

Make friends with your local reporters. They may provide free advertising if you help them craft a story. 

Creating a press release is a good way to get your story out.

• Writing press releases also helps to build credibility 

• You control the narrative

• Keep your message concise

• See these tips for writing a press release

A radio station may be willing to air an interview with you or a short blurb about an event or your group. Get to know them!

Many radio and local TV stations will air announcements for non-profit events at no cost to the organizer. See this website for tips on crafting a public service announcement (PSA).