The Brand USA – USA Discovery Program Incentive is open to all travel agents operating in the BeNeLux; Belgium, the Netherlands and Luxemburg. This includes reservations, retail, and call center staff, as well as home-based agents, all operating in the business of leisure travel to the United States of America. Participants in the incentive may be required to show proof of employment within the travel industry.

Please read these terms and conditions carefully as by entering into the promotion it is deemed as acceptance of these terms and conditions.

The USA Discovery Program incentive is operated by Brand USA, 1725 Eye Street, NW, Suite 800, Washington, D.C. 20006, USA.

Applications are open from 1 September 2024 and will close at midnight CET (Central European Time) on 28 February 2025.

Applicants must earn badges by completing destination training or retaining via the USA Discovery Program. Agents based in the Netherlands must complete training or retaining at www.usadiscoveryprogram.com (Global English). Agents based in Belgium and Luxemburg must complete the training or retaining through either www.usadiscoveryprogram.com (Global English) or www.usadiscoveryprogram.fr (France).

Please note that your locality will make you eligible for the incentive and any incentives running in other countries (Global English) or France are not applicable.

During the campaign period from 1 September 2024 until 28 February 2025 everyone has a chance to retain and register (if not already registered).

They stand to win a prize if during that period they reach any of the following levels:

Register and 1 foundation chapter:    50 x Cinema giftcard (€ 12 each)

Reach Bronze level:                                   25 x Bluetooth Tracker Tile (retail  € 25 each)

Reach Silver level:                                      10 x Rituals vouchers with value of € 100 each

Reach Gold level:                                        3 x AirPods Pro 2nd generation (retail € 290 each)

Reach Platinum level:                               1 x RIMOWA suitcase (retail € € 1.900)

For anyone having already reached Platinum status they will stand to win a prize when they actively achieve any additional badge in the campaign period.

Additionally participants in the USA Discovery Program receive priority and/or exclusive access to events and fam trips.

Applicants must be aged 18 or over.

The prizes will be drawn by a computer process that produces verifiably random results and winners will be notified via email no later than 31 March 2025. Winners must confirm receipt of their prize win confirmation before they receive the prize. If they do not confirm within 2 working days an alternative winner will be selected.

Brand USA, as a promoter, assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to or alteration of entries.

Brand USA nor its related bodies and all Partners involved in this Promotion shall be liable for any loss or damage whatsoever suffered (including but not limited to indirect or consequential loss or damage) or personal injury suffered or sustained in connection with either participation in this promotion or with any prizes offered. 

All data gathered from entrants, including email addresses, will be used to contact the person regarding participation in the USA Discovery Program incentive. Brand USA accepts no liability for your use of this website. Brand USA will handle your personal details according to the Brand USA Privacy Policy on www.visittheusa.com/info/privacy-policy.  

The content and information displayed on this website (www.usadiscoveryprogram.com (Global English) or www.usadiscoveryprogram.fr (France) or the ‘Site’) is the property of the Corporation for Travel Promotion, doing business as Brand USA. The downloading, reproduction or retransmission of the Site, other than for non-commercial individual use, is strictly prohibited.

www.usadiscoveryprogram.com and www.usadiscoveryprogram.fr  may contain or reference trademarks, patents, copyrighted materials, trade secrets, technologies, products, processes or other proprietary rights of Brand USA and/or other parties. No license to or right in any such trademarks, patents, copyrighted materials, trade secrets, technologies, products, processes, and other proprietary rights of the Site or of Brand USA and/or other parties is granted to or conferred upon you without the express written consent of Brand USA.

Brand USA is providing information and services on the Internet as a benefit and service in furtherance of Brand USA’s non-profit and tax-exempt status. Brand USA makes no representations about the suitability of this information and these services for any purpose.

You agree that you will not use any device, software or other instrumentality to interfere or attempt to interfere with the proper working of our Site, and that you will not take any action that imposes an unreasonable or disproportionately large load on our infrastructure. In addition, you agree that you will not use any robot, spider, other automatic device or manual process to monitor the Site or copy our web pages or the content contained herein, without the prior express consent from an authorised Corporation for Travel Promotion representative (such consent is deemed given for standard search engine technology employed by Internet search websites to direct Internet users to this Site).

This Site provides you with the ability to use usernames, passwords or other codes or devices to gain access to restricted portions of this Site (‘access codes’). The content contained in such restricted areas is confidential to Corporation for Travel Promotion and is provided to you for your business use only. We reserve the right to prohibit the use of such access codes on your behalf by third parties where we determine that such use interferes with our Site’s operation or is detrimental to Brand USA.

All www.usadiscoveryprogram.com and www.usadiscoveryprogram.fr  information is provided ‘as is’ without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement. Some jurisdictions do not allow the exclusion of implied warranties, so the above exclusion may not apply to you.

With respect to all communications you make to Brand USA regarding www.usadiscoveryprogram.com or www.usadiscoveryprogram.fr information, including but not limited to feedback, questions, comments, suggestions and the like: (a) you shall have no right of confidentiality in your communications and Brand USA shall have no obligation to protect your communications from disclosure; (b) Brand USA shall be free to reproduce, use, disclose and distribute your communications to others without limitation; and (c) Brand USA shall be free to use any ideas, concepts, know-how, content or techniques contained in your communications for any purpose whatsoever, including but not limited to the development, production and marketing of products and services that incorporate such information.

The www.usadiscoveryprogram.com or www.usadiscoveryprogram.fr information may contain technical inaccuracies and typographical errors. Brand USA shall not assume responsibility or liability for any such inaccuracies, errors or omissions, and shall have no obligation related to information affected by such inaccuracies. Brand USA reserves the right to make changes, corrections, cancellations and/or improvements to these websites, and to the products and programs described in such information, at any time without notice, including after confirmation of a transaction.

Passwords. If we have provided you with a unique password, one of its purposes is so that access to information related to you and your company can be restricted to only those individuals to whom you provided the password. It is your responsibility to protect the confidentiality of the password. Brand USA assumes no liability for any access to information that is executed with the password provided to you. We strongly recommend that you change the password on a periodic basis and whenever you suspect that knowledge of the password is no longer limited to those that you have authorized.

These are US websites and are subject to laws in the United States of America. Brand USA will disclose any information regarding the use of this Site, including personal information pertaining to you without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to Brand USA, its associates, or property (including this Site), or to others.

No Arrangements for Prohibited Persons – Brand USA is a United States company and is prohibited from providing services to certain ‘prohibited persons’ that are government officials or residents of certain embargoed countries, or terrorists or drug traffickers whose names are published on lists maintained by the United States Department of Treasury. You agree to use all reasonable efforts not to arrange travel for any of these prohibited persons and understand that doing so is grounds for termination from participation on the Site.

If you choose to leave this Site via links to other non-www.usadiscoveryprogram.com  or www.usadiscoveryprogram.fr websites, including those of advertisers, Brand USA is not responsible for the privacy policies of those sites or the cookies those sites use. In addition, because Brand USA has no control over such sites and resources, you acknowledge and agree that Brand USA is not responsible for the availability of such external sites or resources and does not endorse and is not responsible or liable for any content, advertising, products or other materials on or available from such sites or resources.

Employees and their immediate families of the Promoter, Partners, Agencies and their related corporate bodies, are not eligible to enter this promotion.

The Promoter reserves the right to verify the validity of entries and reserves the right to disqualify any entrant for tampering with the entry process or for submitting an entry that is not in accordance with these Terms & Conditions.

The prize is non-transferable or exchangeable.

The Promoter reserves the right to cancel this competition, or to change any condition of this competition, without notice. This includes the right to substitute the prize or any part of the prize (due to unavailability or for any other reason) with a different prize or part of the prize of equal monetary value.

By participating in this Promotion, entrants consent to the storage of their entry information on the databases of the Promoter, its related bodies and all Partners involved in this Promotion.

The selection of the winner will be governed by Dutch Law and the Promoter’s decision is final and no correspondence will be entered into.