Color Theory

The Traditional Color Wheel

Complementary colors are often used together in a composition to create excitement. Each color in the pair makes the other seem more vibrant.

The Photoshop Color Wheel

CMYK (Secondary) and RGB (Primary)

CMYK stands for Cyan, Magenta, Yellow, and Key color (which is black). CMYK is the color model used for printing presses. It is based on the chemistry of mixing translucent printing inks rather than paint. It is called subtractive because if you mix cyan, magenta, and yellow together, you get black.

RGB stands for Red, Green, Blue. It is based on the way the light mixes on a computer screen. It is called an additive color model because if you add red, green and blue together, you get pure white light.

Tints, Shades, & Neutrals

Tints, shades and neutrals are those colors which are not pure and vivid. They are created in different ways.

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