Strategic leadership

• Develop and implement a strategy to serve LSM’s network.

  • Develop a sensitive and in-depth understanding of each of our 10-20 annual global campaigns and projects, working with the owner of each to fully understand their goals.

  • Anticipate and resolve owners’ challenges in fulfilling their goals.

  • Envision and implement a communications strategy for our global campaigns and projects, ensuring that goals are met by doing things such as proposing framings, identifying audiences, and weaving together publications across different channels. 

  • Develop a comprehensive content calendar comprising email, blog, social media, video, and web for each of our annual global campaigns and projects, avoiding competition between projects and ensuring that owners’ goals are met.

• Grow LSM’s network.

  • Develop creative and cost-effective methods to reach new audiences and convert them to members. 

  • Create branded campaigns for the organization as a whole, with a focus on social media, to ensure a coherent and compelling digital presence. 

  • Develop and collaborate with a network of partners to co-promote campaigns and reach new audiences.

Writing

• Write all emails, blog posts, web pages, and other materials as needed. The current average is 3-4 blog posts and 2-3 emails per week. 

• Review social media posts written by the social media lead and edit as needed.

• Support writing of press releases, op-eds, and cover emails for journalists as needed. The current average is one per month. 

Management

• Ensure the output of the communications team meets organizational standards and improves over time.

  • Set KPIs for communications work, in collaboration with other teams as needed. Monitor data to identify what is working well and what needs improvement. Brainstorm with and coach staff to build on good results and strengthen areas that need improvement. 

  • Review and provide feedback on websites, designs, and videos to ensure they follow best practices, adhere to LSM’s style guide, and compellingly represent us.

• Establish and refine processes.

  • Develop new processes and improve existing processes to improve follow-through and reduce friction and confusion. 

  • Ensure that the communications manager has the clarity needed for effective daily management, including by working within organizational priorities, liaising with programmatic teams, and helping the manager identify which new requests to work on immediately and which to postpone.

  • Ensure that the global communications team (which this position leads) has robust processes to support regional communications officers (which are supervised by regional movement development teams). 

• Manage the global communications team.

  • Serve as the line manager to one full-time staff member and indirectly manage 2.5 additional team members

  • Lead weekly communications team calls to guide the team and ensure all needs are met. 

Other

• Work with external partners. 

  • Liaise with partner institutions to engage in mutual support around communications.

  • As needed, liaise with journalists to respond to queries, provide interviews, and secure news coverage.

• Provide direct support as needed.

  • As needed, lend a hand to web development, database management or other areas of work. 

The incumbent may also complete other duties as assigned.