Marketing & Entrepreneurship

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ABOUT THIS PROGRAM

Dive into the world of Marketing and Entrepreneurship, where your journey begins with unlocking the secrets of marketing—a field buzzing with creativity, innovation, and limitless potential. This course isn't just about getting your feet wet; it's a deep dive into the fascinating world of marketing, from understanding consumer behavior to mastering the art of promotion and everything in between. You'll learn how marketing shapes the business landscape, discovering the tools and strategies that bring products and ideas to life and into the hands of customers worldwide.

Imagine launching your very own virtual business, competing head-to-head with thousands of other students from across the globe. Every class becomes an adventure, tackling the real-life tasks of running a business and turning classroom theory into hands-on practice.

Join the journey with DECA, an engaging community that takes your learning further with practical projects like running our School Store: The Bodega Gift and Snack Shop. Beyond the classroom, dive deeper into the business world with field trips, guest speakers, and hands-on work experiences.

This course invites you on a voyage to explore the realms of marketing and leadership, opening doors to endless possibilities for your future. Welcome to a space where your dreams take flight, setting the stage for you to emerge as the visionary leader you're destined to be.

WE LEARN MARKETING

Effective Communication
Customer Relationship Management
Promotion
Product & Pricing
Branding
Selling
Market Research & Data
Supply Chain Management
Economics & Finance of Marketing
Business & Government
Health & Safety
IP, Privacy, and Security
Business is About People
Business Ownership Types
Servant Leadership

WE LEARN ENTREPRENEURSHIP

Trends in Entrepreneurship
Traits, Skills, and Roles of an Entrepreneur
Career Opportunities and Impact
Business and Technology Trends
Market Analysis
Environmental Scans
Marketing Strategy
Business Models
Risk & Feasibility
SWOT
Pricing
Selling
Marketing Planning

THE BODEGA

"The Bodega" at Lapeer County Ed-Tech is more than just a snack stop; it's an innovative, student-led venture that provides a hands-on introduction to the fundamentals of business management. As part of this unique program, students are entrusted with responsibilities ranging from customer service and pricing strategies to inventory management and marketing. This real-world business simulation allows students to apply classroom theories to practical scenarios, enhancing their understanding of economic principles and business operations.

In managing "The Bodega," students gain firsthand experience in entrepreneurship, financial planning, and team leadership. They learn to navigate the complexities of supply chain logistics, develop promotional campaigns, and make ethical business decisions. This professional environment fosters essential skills for future careers in business, encouraging students to take initiative, solve problems creatively, and lead with confidence. Through this engaging platform, "The Bodega" not only serves the school community but also prepares students for success in the competitive world of business.

WE DO DECA

DECA is a global organization for high school students interested in diving into the worlds of marketing, finance, hospitality, and management. Think of it as your gateway to mastering real-world business skills, where you get to join forces with over 215,000 members in chapters across more than 50 countries. It's not just about learning in the classroom; DECA lets you apply what you've learned through competitions, connect with businesses, and even gives you a chance to show off your entrepreneurial spirit. Whether you're dreaming of launching your own startup, taking the business world by storm, or simply looking to beef up your resume and leadership skills, DECA's got you covered with its blend of education, competition, and community service. So, if you're ready to take your first step towards becoming a business leader of tomorrow, DECA is the place to be!

CERTIFICATIONS

We offer a variety of certifications!

Social Media Marketing Certification
Meta Certified Digital Marketing Associate
Google Digital Marketing & E-Commerce
Google Project Management
Communication Skills for Business,
Professional Communication
National Retail Federation
Entrepreneurship & Small Business
Sports Marketing Specialist
Microsoft Office (2nd year)

TOP 10 CAREERS

Marketing and Entrepreneurship provides students with a comprehensive understanding of marketing principles, business strategies, and entrepreneurial skills. Upon completing this program, along with some post-secondary training, students have a wide array of career paths they can pursue.

Here are 10 occupations that align well with the skills and knowledge gained from such a program:

Marketing Manager - Overseeing marketing strategies and campaigns for products or services, and managing the marketing team to achieve business goals.

Entrepreneur/Business Owner - Starting and managing one's own business, utilizing entrepreneurial skills learned to grow and sustain the enterprise.

Sales Manager - Leading sales teams, strategizing to improve sales performance, and developing relationships with key clients.

Market Research Analyst - Conducting research to understand market trends, consumer preferences, and the effectiveness of marketing strategies.

Digital Marketing Specialist - Focusing on online marketing strategies, including social media, email marketing, SEO, and content marketing.

Brand Manager - Developing and maintaining a brand's image, identity, and market position.

Product Manager - Overseeing the development and marketing strategies of a product or product line from conception through sale.

Advertising Manager - Planning and directing advertising campaigns and projects to generate interest in products or services.

Public Relations Specialist - Managing the public image of a company or organization and communicating with the media and public.

E-commerce Manage - Overseeing online sales and the digital marketplace presence of a company, including website management and online customer interaction.

These roles typically require a combination of creativity, analytical skills, and the ability to work both independently and as part of a team. Post-secondary education, such as a degree in marketing, business administration, or a related field, can significantly enhance a student's job prospects and potential for advancement in these careers.

FIELD TRIPS AND EXPERIENTIAL LEARNING

Marketing Firms

Advertising Agencies

Media Companies

College Tours

Start-Ups

Local Businesses

Entrepreneurship Workshops

Zehnder's of Frankenmuth

Detroit Pistons Organization

Virtual Enterprises Trade Shows

Work-Based Learning

IS THIS CLASS FOR ME?

What type of student does well in this class? Here are the top 10 traits of a successful Marketing & Entrepreneurship student:

Excellent Attendance and Punctuality: Showing up every day and being punctual is key. It shows you're reliable and ready to take on responsibilities, setting you up for success both in school and later in life.
Collaborative Spirit: Being able to work in groups is crucial. It’s about listening to your classmates, sharing ideas, and supporting each other to achieve common goals.
Creativity and Innovation: Don't be afraid to get creative with your assignments and projects. Unique ideas and innovative thinking can make learning more interesting and effective.
Curiosity and Open-Mindedness: Keep asking questions and diving into new topics. A strong desire to know more and understand deeper can lead you to discover passions and excel academically.
Willingness to Experiment: It's important to be open to experimenting with different ways of learning and solving problems. This can help you understand which methods work best for you and why.
Adaptability: Being able to adjust when plans change or when faced with challenges is a valuable skill. It prepares you for the unpredictable nature of life and work after school.
Making Decisions & Thinking Critically: Learning how to look at situations from different angles and making informed decisions is crucial. It’s about weighing your options carefully and being confident in the choices you make.
Self-Awareness: Understanding your strengths and weaknesses is important. It allows you to focus on what you're good at and identify areas where you can improve.
Professional Conduct: Showing respect to teachers and peers, being positive, and participating actively in class makes the learning environment better for everyone.
Active Learning and Engagement: Diving into discussions and being engaged not only enhances your school experience but also helps build skills for the future.

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