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WHAT DO STUDENTS WANT?
LEA conducted a survey in earlier this past semester to assess students' interests and attitudes regarding Easton retailers. Below the results of the survey are summarized:
The majority of students visit Easton 10 or more times per semester
96% of students frequent restaurants in downtown
64% frequent bars
26% frequent retail
14% frequent grocery
Students typically spend between $25 and $50
Over 65% of students would like to see more entertainment downtown
About half of students would like to see more restaurants, retail, grocery, and bars
Students feel safe and welcomed when visiting Downtown Easton
Over 60% of students feel uninformed about Downtown activities and events
Over 90% of students say that they would spend more time downtown if they were informed
More than ¾ of students prefer to get information about downtown happenings from social media
Lafayette College Student Social Calendar
The schedule below outlines Lafayette students' predicted social availability based on academic and major athletic schedules:
Upcoming Workshops
Google Ads: Trained students in GA and general digital marketing will teach a small group of business owners. The goal is to build the capacity of business managers to practice and refine their GA and marketing skills and further adapt to the new era of e-commerce.
Social Media: Trained students in digital marketing will present social media design and management basics to business owners in a workshop setting. Business owners will learn about Facebook, Instagram and TikTok offerings, including how to sell products and stream live videos.
Yelp: During the workshop, business managers will gain step-by-step directions to create a profile for the business. They will download the Yelp for Business app to allow access from their phones, making it quicker and easier to edit and update their profiles. Trained students will present this workshop and provide step-by-step instructions on how to maximize and maintain your Yelp profile, including a Q&A session to customize info to your needs.
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