Insight for Pharma Marketing
COVID-19 had changed pharma marketing. increased competition, and the growing importance of patient focus, customer focus. The key to success in Pharma Marketing is the insight of the customer's true feelings. Do you know what “insight” really means? Do you understand your customer's insight? KY insight support your Marketing.
Our services
Market research
Market (Qual, Quant) planning, interview, data analysis, report out
Market Research training: when and how to plan market research? how to analyze and reflect into strategy, activities, forecast
work as market researcher, insight manager for your company
Forecast
Forecast model development, improvement
Forecast support (build, improve model, calculate, report out along with brand review)
Forecast training : why we need forecast? How to build forecast model (pts journey based)
Marketing
Marketing strategy, consulation
Brand plan workshop
Marketing training （market reserach, Pts Journey、Insight Generation、Strategy Buiding、Action Planning、KPI）
Marketing competency assessment for your Brand managers (original case study)
Any other phrma marketing related support
山岡恭太
Commercial Excellence, Marketing & Strategy specialist in Pharma industry. Expertise in "insight based marketing" and building and implementing new era of Pharma marketing with top-notch marketing, strategy ,market research, forecast, and leadership.
Skill, experience
New product launch experience (CSN：２、Oncology：２、Immunology：２）
Market research (qual, quant)
Marketing training (at Pharma Meeting）
Forecast model building, maintenance
Marketing, Sales strategy, Brand Plan
Market analysis （Segmentation、Targeting）
Education
1998 Osaka University, bachelor of economics
2004 MBA, Vanderbilt University, Owen Graduate School of Management
KY insight blog