About Us

KRIASH Company name

The parent-child relationship fosters the child's physical, emotional, and social growth. It is a one-of-a-kind link that every child and parent could enjoy and develop. This bond establishes the child's personality, life choices, and general behavior. 

Because parental love is crucial to a child's well-being, the name of our firm, "KRIASH," was derived from the initial syllables of my parents' names. Krishna, my mother, and Ashwani, my father inspired the name KRIASH, and I hope our firm offers our users' families the same level of love, confidence, and joy that my parents have given me. 

Mission

Our mission is to improve the quality of life of premature babies in the NICU by promoting skin-skin contact with their mothers. Premature, low-birth-weight babies and their mothers are at the center of our thinking and acting. 

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Vision

Our mission is to make KMC accessible to families all around the world and to be trusted partners to both physicians and families.

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Values

Loyalty – We strive to be socially responsible and work on building trust with our clients.

Respect – We hold immense respect for our client’s privacy 

Compassion – We are compassionate in the way we conduct business and understand that the journey for each family is unique

Innovation – We are motivated to use safe technologies to discover the best possible solution for preterm baby care.

Founder’s Biography

Dr. Neetika Ashwani is a pediatrician who worked extensively with preterm babies and their care for 9 years in Hyderabad, India. Her time as a clinician has allowed her to closely observe the difficulties newborns and their moms confront in the NICU. This motivated her to pursue a career in public health, during which she worked for UNICEF, IQVIA, and the World Bank. This experience encouraged her to obtain a Master of Public Health degree at Columbia University's Mailman School of Public Health to understand global health better to merge her on-field experience with a formal education which has aided her in bridging the gap between existing technologies and practices through KRIASH. Through her education at Columbia University, she has realized her lasting vision of leveraging technology into the maternal and child health space. 

Dr. Ashwani works tirelessly to develop safe technologies that will streamline the process for newborns in NICUs and allow them to spend more time where they truly belong, in the care of their mothers. She also educates parents and families with babies, paediatric and neonatal medical practitioners, and the general population on healthy and established childcare techniques. 

Through increased transparency of the child’s medical condition, KRIASH ensures that parents feel safe and confident when reaching out to hold their child. Through our product “Mama Cuddles”, we strive to empower newborns and their families and help babies thrive around their loved ones. Every premature child deserves to receive skin-to-skin contact, and every premature child deserves to survive and enjoy a long, healthy life. 

We aim to give as many cuddles as we can and improve positive outcomes of every life we touch!

Co-founder story 

The survival rate for a 28-week-old premature infant is between 80 to 90 percent. But this number does not encapsulate the anxiety and concerns that parents of premature infants go through – and it is always important not to lose hope.  


When Giha Villazon gave birth to her child 7 weeks early in 2009, she felt helpless as she peered through the incubator at her newborn child attached with multiple vital trackers and feeding tubes. These intricate networks of wires and monitors caused a great deal of nervousness for Giha, and she felt uncertain about reaching out to hold her child. At that moment, Giha knew deep in her heart that she had lost the opportunity to cherish this pivotal moment of early physical contact with her child.  


Only later did Giha realize that special interventions such as increasing skin-to-skin contact – also known as Kangaroo Mother Care – are effective ways to improve parent-baby bonding while encouraging a myriad of health benefits. 


As KRIASH’s co-founder and a strong advocate for kangaroo mother care, Giha Villazon is determined to provide more opportunities for close physical and emotional contact between mother and child.