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Group Work - Company Profile
Group Work - Company Profile
Cover the following points and include information given by the CEO at the lecture.
In your groups, create an appealing presentation (Slides).
In your groups, create an appealing presentation (Slides).
Upload to your group's website.
Upload to your group's website.
HOW TO PREPARE A COMPANY PROFILE
HOW TO PREPARE A COMPANY PROFILE
When preparing a company profile, you must find relevant information about as many of the below aspects of the company as possible.
Find information online and (after the presentation Tuesday) in your own notes about:
The history and background of the company
Personnel/staff policies
Economy - Financial Accounts - profits
Manufacturing/production (how and where)
Suppliers/Supply chains
Products and product development/ Research and Development
Sales, sales outlets/channels
Strategies: pricing, lead times, design, trend spotting, teamwork etc.
Target Groups
Marketing policies/advertising strategies/advertising spending
Competitors
Ethical policies, “mission statement”, core values
Future prospects (diversification etc.)
Group Work - Cultural Theories
Group Work - Cultural Theories
There are a number of cultural theories which offer a view on cultural understanding. Each of these theories helps us to understand other cultures better, thus making it easier to avoid conflicts and misunderstandings when doing business with other cultures.
There are a number of cultural theories which offer a view on cultural understanding. Each of these theories helps us to understand other cultures better, thus making it easier to avoid conflicts and misunderstandings when doing business with other cultures.
In the following group work, you are to focus on three theories, which each in its own way, defines what culture is.
In the following group work, you are to focus on three theories, which each in its own way, defines what culture is.
In your groups, you must record an oral presentation of your slide presentation. Upload to your group's web site.
In your groups, you must record an oral presentation of your slide presentation. Upload to your group's web site.
Edward T. Hall's theories
Edward T. Hall's theories
Gert Hofstede's theories
Gert Hofstede's theories
Richard R. Gesteland's theories
Richard R. Gesteland's theories
Company, Culture, Communication:
Company, Culture, Communication:
https://ccc.systime.dk/index.php?id=160&L=0
Focus on Culture:
Focus on Culture:
https://culturalencounters.systime.dk/index.php?id=135
NB: The presentation must include 2-3 of the activities found under "Focus on Culture"
NB: The presentation must include 2-3 of the activities found under "Focus on Culture"
Company, Culture, Communication:
Company, Culture, Communication:
https://ccc.systime.dk/index.php?id=170&L=0
Focus on Culture:
Focus on Culture:
https://culturalencounters.systime.dk/index.php?id=133
NB: The presentation must include 2-3 of the activities found under "Focus on Culture"
NB: The presentation must include 2-3 of the activities found under "Focus on Culture"
Company, Culture, Communication:
Company, Culture, Communication:
https://ccc.systime.dk/index.php?id=171&L=0
Focus on Culture:
Focus on Culture:
https://culturalencounters.systime.dk/index.php?id=136
NB: The presentation must include 2-3 of the activities found under "Focus on Culture"
NB: The presentation must include 2-3 of the activities found under "Focus on Culture"
- Read the text about cross-cultural communication below
2. Watch the video - "The Myth of Globalization"
2. Watch the video - "The Myth of Globalization"
3. Answer the questions for the text/video.
3. Answer the questions for the text/video.
4. Upload the answers to your group website
4. Upload the answers to your group website
Cross Cultural Communication
Cross Cultural Communication
Cross-cultural communication is communication between people from different cultures. The most obvious difference between cultures is language so it is important to make sure everyone is speaking the same language and has really understood what has been communicated to avoid any information getting lost in translation.
When communicating with people from other cultures, the communication is also influenced by cultural values and attitudes and it can be rather difficult to communicate effectively if there is a big difference between the two cultures. Sometimes something goes wrong and the message may not be received exactly the way the sender intended. The reason is that communication goes through a filter before being received and if there is too much "cultural noise", misunderstanding may occur and the sender risks offending, confusing or sending a misconstrued message which could lead to broken relations or a business deal going sour.
Effective communication involves minimising potential misunderstanding and overcoming any barriers to communication at each stage in the communication process. In business, cross-cultural communication plays a critical role in successfully carrying out business with partners in other areas of the world and when it comes to advertising, it is equally important to be an adept cross-cultural communicator.
From "Communication, Culture and Work", Gitte Jæger Nielsen, Systime 2019
The Myth of Globalization
The Myth of Globalization
Who is Peter Alfandary?
How would you define "a global citizen"?
How can Peter Alfandary be characterised as a global citizen?
Peter Alfandary talks about how he considers himself "a culturally conflicted Englishman" and his experience in NYC flagging down a cab. List the examples of cultural differences that he mentions in his talk when it comes to how differently we communicate.
Why does he call his talk "The Myth of Globalisation"?
We live in the 21st century paradox that has got two pillars to it. Which ones are they?
What is the key to communicating effectively, according to Peter Alfandary?
What is meant by this: "The last thing the fish notices is the water he is swimming in."
What is Peter Alfandary's conclusion when it comes to "The Global Village"?
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